While most companies were struggling to figure out Zoom meetings in 2020, one large CPG company brought cross-functional, international teams together to remotely prototype packaging and products for the U.S. and abroad. 

These Design Sprints were a response to the CEO encouraging management to embrace a more agile approach to problem solving. Inspired by the nimbleness of startups, he directed his teams to find ways to accelerate product development and how they worked in general.

This inspiration empowered our client — the organization’s Design Thinking Champion — to explore opportunities for rapid iteration. In the year or so prior to the Covid-19 pandemic, she’d begun to assemble stakeholders from various departments and divisions at locations around the world for in-person collaboration. Still, the virus (and subsequent lockdown) upended this practice.

In response, the Champion engaged Voltage Control to help her continue her design thinking sessions remotely. She had been impressed by the wealth of free online resources Voltage Control had created as well as founder Douglas Ferguson’s books. She also liked that we had a relationship with Google Ventures’ Jake Knapp — author of the popular book Sprint — and conducted the five-day Design Sprints he popularized at GV (formerly Google Ventures).

Voltage Control worked closely with the Champion to plan and execute nine Design Sprints in total. One of which was a five-day workshop to explore innovative, sustainable packaging designs for three hot wax hair removal products. The challenge at hand was to use consumer-centric techniques to address the deeper needs of the brand’s customers. To accomplish this, Voltage Control defined the objectives for each day: 

• Monday – Map
• Tuesday – Sketch
• Wednesday – Decide
• Thursday – Prototype
• Friday – Test

Day 1: Map

A big part of the first day was setting goals, asking questions and exploring how the team might arrive at a solution. Because of Covid-19 protocols, each team member joined the workshop via Zoom and collectively recorded thoughts in the online collaboration tool Mural. 

To kick things off, Voltage Control socialized observations from the pre-work everyone did before joining the session. This ensured participants had the chance to connect 1:1, and everyone was heard. We then asked everyone to share what was interesting about the challenge and what questions they had going into the session.

Some of these included:

• Do we understand consumers’ key drivers for purchase?
• Can we find a solution that doesn’t impact other usage aspects like safety?
• Can we combine functionality with aesthetics?
• Will consumers be able to recycle/reuse/compost independently of their country of origin?

These questions were then followed with a review of the problem space. Voltage Control believes no one knows everything, so a group discussion helped unlock individually held knowledge and provided a chance for the larger team to get aligned. 

Day 1 then concluded with the design thinking activity “How Might We” (HMW), which encouraged participants to think big without getting mired down by the painful details of bringing a complete solution to market. Each team member selected their top four HMW notes, and the entire team reviewed these essential questions to keep in mind during testing. Affinity grouping and dot voting were used to select the most significant questions without debate.

Day 2: Sketch

Picasso once said, “great artists steal,” and that’s what guided Voltage Control as the second day of collaborative work began. The team located and shared analogous inspirations via Mural. These included competitor products, adjacent services, intuitive interfaces, strong branding, and compelling content.

This complemented the previous day’s work, where the group discussed the problems and the potential solutions. When they considered what they’d “stolen” along with the goals and solutions they’d volunteered on Monday, it put them in the right frame of mind for a bit of fun Voltage Control calls Crazy 8s. 

During the Crazy 8s exercise, we gave everyone on the team eight minutes to explore eight new ideas quickly. We instructed them to fold a paper in half three times, so they had eight squares to sketch in. We then allocated 1 minute per square for participants to unlock latent ideas and try different versions of an idea.

Once the eight minutes were up, we let participants spend the rest of the day sketching one or two solutions they felt had the most promise. Although each person was together in the same Zoom room, they worked alone. It’s a somewhat controversial opinion, but the Voltage Control team doesn’t believe group brainstorms work, and we’re not the only one. Instead of forcing consensus, we gave each person time to develop solutions on their own.

Day 3: Decide

Our third day commenced with a group review of Tuesday’s independent sketching. The team used small dots to identify parts of sketches they liked. Then, the team was led through each of the sketches, and key ideas were called out. A second “heat mapping” exercise was conducted, where smaller dots were placed on the ideas with  high potential. After these rounds of speed critiquing and straw poll voting, an R&D Manager — who’d been selected as the group’s decider — used three “super vote” dots to determine  the winning solutions. 

Each participant then imagined their ideal user flow in six steps. The group compared the flows and voted on them. Once again, the R&D Manager was the final decision maker, deciding which of the flows matched the chosen solutions. Next, the team collaborated on the storyboard using the solutions and user flows as a framework. To wrap the day, Voltage Control assigned everyone the roles they’d perform during prototyping on Thursday.

Day 4: Prototyping

Our virtual prototyping session heavily leveraged a combination of digital design tools, including Sketch, Craft, and InVision. By collaborating in Google Docs, the distributed team could track jobs on a Kanban board and easily share assets between one another.

Day 5: Test

On the final day of this Design Sprint, the cross-functional team gathered once more on Zoom to observe the remote, real-time interviews of five actual consumers. Using a Voltage Control-created scorecard, the stakeholders quickly assessed the consumers’ responses. 

These consumer insights gave the team potential next steps they could explore in the weeks and months that followed the Design Sprint. When asked about this and three other Design Sprints he attended, one Product Scientist commented they “were incredibly effective at stress testing ideas for safety, sustainability, and other factors. They were also a useful way to explore opportunities to see if what competitors were doing was right for us.”

The Champion had a similar take and said, “We sometimes learned we needed to pivot and not invest a ton of time. Some groups arrived at a seemingly right idea that just needed more vetting, while others had uncovered multiple pathways they could take at the end of the week. Across the board, we exited and applied larger qualitative research with a larger consumer group.”

The Outcome

Voltage Control conducted eight other design sprints in collaboration with the Champion, which concluded with similar positive results. While two of the Design Sprints helped the company offer better customer experiences, many Voltage Control facilitated sessions allowed the company to improve their sustainability efforts.

While not everything will be commercialized, Voltage Control helped the company be more nimble through design thinking exercises. The Champion liked how Voltage Control was able to assist her in answering her CEO’s call to be more agile. By building upon the groundwork she’d already laid pre-Covid, the company was able to get to consumer benefits faster and work smarter, not harder. 

“Conducting remote Design Sprints seemed daunting at first, but it really wasn’t,” said the Champion. “The virtual whiteboard served us really well, and all the info captured through Mural worked better than our pre-Covid methods.”

“I also appreciated the structured roles team members had,” she continued. “Previously, we had worked rather very linearly. It was great to bring decision-makers into the week, having prototypers on hand and achieving progressive movement towards daily goals.” The Champion further thought the remote Design Sprints were well-thought-out.

Taking insights and having an actionable output doesn’t often happen  in the CPG space, so the Champion felt doing nine Design Sprints in 2020 created a bit of “muscle memory” for applying repeatable frameworks, then iterating on these processes. She hopes design thinking — and Design Sprints — will become ingrained at the company, allowing organization to shift from a fixed, linear mindset to readily applied tools & methodology. 

The Champion wants teams across the company to have more opportunities to talk to consumers while working with a broader range of peers. Her ultimate goal: to synergistically work together to achieve something great in a short matter of time. She may just see this come to fruition. The Product Scientist, who admits he was a skeptic at first, became an advocate of the Design Sprints. He believes many of his peers are now in favor of them as well.

“I was worried about them being a mess and team members not participating,” said the Scientist. “The learning curve was so steep that first day — having to get comfortable with new tools like Zoom and Mural. We were up and running by that first afternoon though.” 

“By the time we got to Wednesday, we really liked the structure and flow,” he added. “The team was pumped when we did the storyboard and then again when we got consumer feedback. Everyone I collaborated with during my first Design Sprint was enthusiastic at the end and was already chatting about doing another in Europe.”

The Scientist told Voltage Control that since participating, he’s been conducting internal “roadshows” to evangelize the idea of Design Sprints. Due to the travel time and cost, the Scientist said he and his international colleagues don’t get to do much brainstorming in a physical environment. He feels the experiences facilitated by Voltage Control have opened up the possibility to do more of this kind of work, even after the Covid-19 pandemic has subsided. “These [virtual] Design Sprints make brainstorming with a large, global team more accessible,” he concluded.

Being able to transform a skeptic into an evangelist over four Sprints shows the impact Voltage Control’s efforts can have. As a whole, we taught a wide swath of employees how to meet in meaningful ways, despite distance and the pandemic. These fresh approaches to work (and working together) re-invigorated every participant, from marketers to scientists. Regardless of what they’ll face in the years ahead, they’ve now been trained to let no business disturbance interrupt their innovation. 

Do you have an innovation you want to implement, a company problem you need to solve, or a meeting structure that needs improvement?

Voltage Control facilitates events of all kinds, including design thinking workshops, innovation sessions, and Design Sprints. Please reach out to us at hello@voltagecontrol.com if you want to talk or for a consultation.

The post Teaching a global CPG company to innovate like a startup appeared first on Voltage Control.

Open Assembly hosts conversations and connections between organizations and people that want to adapt to the changing virtual landscape and thrive using evolving digital tools. The company focuses on community and knowledge sharing that helps culture and business transition to the future of work. 

The team at Open Assembly wanted to refine their vision of open talent standards and certification entity in collaboration with the open talent community. 

“During COVID we were meeting as a group and there was a lot of good energy around what to do to reduce friction and accelerate adoption in the open talent industry. We were doing a lot of talking, and someone proposed that we should run a design sprint so we could put our community into action.” —Catherine McGowin, Managing Director, Open Assembly 

Voltage Control facilitators Douglas Ferguson and John Fitch custom-designed and facilitated a series of workshops, including a three-day Design Sprint to help Open Assembly and 20 leaders from its community engage with one another and build consensus around actionable next steps. 

“Open Assembly had a dream that they might be the right organization to provide solutions to these needs, but they wanted to hear from the community how they thought such a group should be structured and if they would be a good fit to lead it. They also wanted to make sure they fully understood the needs of the community. Not only did they agree that Open Assembly should lead this instead of bothering with organization structure, but the community insisted on focusing on a manifesto and identifying workstreams for getting started.” —Douglas Ferguson, Facilitator, Voltage Control

The Discovery

For the first workshop in the series, facilitator John Fitch led an ideation session during Open Assembly’s weekly community meeting to collect ideas and concerns from the broader group. The generated information was integrated into the following Design Sprint. 

The Design Sprint

Day 1: Alignment 

The Design Sprint started with mapping the problem space. We started by imagining our end result and risks along the way. Then, we worked backward to figure out the steps we needed to get there. At the end of the first day, we had an identified goal as well as a list of questions the group needed to answer during the sprint. 

Identified goal: We are uncovering better ways to engage global talent by helping others do it. We seek to reduce the friction that interferes with the adoption of new work paradigms. While we realize talent supply is equally or even more important than demand, we recognize a need to stimulate more demand first to initiate the flywheel of opportunity. 

Questions:

• How do we address too many different delivery models to align on a single set of standards?
• How do we overcome large organization inertia and bureaucracy?
• What does the group see as the key barriers to adoption that we can collectively address? 

The group then engaged in “Expert Interviews,” where they asked the experts within the core team a series of questions to better understand the problem and potential solutions. Next, the team participated in an activity called “How Might We…” The purpose of this exercise was to encourage the group to get curious and interview a few experts in order to explore possible solutions to their challenge by thinking big rather than getting mired by the painful details of taking a full solution to market. They considered and answered the following prompt:

As allies who believe in the virtues and support the adoption of open talent and innovation models, we believe that we can make more meaningful progress together than apart. How might we come together and organize the open talent marketplace, overcome our most critical challenges, and reduce friction that interferes with the adoption of this new paradigm for work? 

Day 2: Solution Sketches

On the second day, the group did lightning demos of their ideas. The team located and shared analogous inspiration. These demos included competitors, adjacent services, intuitive interfaces, inspiring branding, and compelling content. 

Key takeaways from the demos:

• Ubiquity and ease of use
• Establishing credibility and trust
• Models for standards and maturity 

Each person then participated in a four-step sketch. Anyone can sketch. Most solution sketches are just rectangles and words. This process enabled everyone on the team to become a designer.

The team started by writing down the goal and questions on their paper. Then, they copied their favorite How Might We’s and lightning demos onto their notes. This moment of collection and reflection grounded the team and focused energy while allowing each participant time to process all we had done so far.

Next, the team transitioned from observing and collecting to reacting and generating. They rapidly documented all ideas they had as they reviewed their notes.

Everyone silently responded to prompts to unlock thinking in new ways in an activity called 10×10 Writing. This helped the group to loosen up before committing ideas to paper. 

The team spent the rest of the day sketching one or two solutions that they felt held the most promise. Although they were together in the same room, they worked alone. Instead of a group brainstorm, we gave each person time to develop solutions on their own.

Day 3: Decide

The third and final day of the Design Sprint was centered around deciding on the best-generated idea to move forward with. The team used small dots to identify parts of the sketches they liked. Then, we led the team through each of the sketches posted on the wall and called out key ideas.

Using a technique called Heat Mapping, members of the team worked their way around the room placing smaller dots to create a heat map of things that stood out as ideas with high potential.

The group went through a speed critique and straw poll voting to further narrow down the top ideas. John Winsor, Founder and CEO of Open Assembly, also the project “decider,” used three super vote dots to select the winning solutions. We then combined each of these sketches into a single solution for prototyping. 

Finally we ended with participants discussing needs, prioritizing, and then committing to next steps. 

The Outcome

The Open Assembly team walked away with a working manifesto. They also gained several insights from the Design Sprint:

1. There is already lots of alignment. While there was nuance, everyone was in agreement.
2. Consistent desire to focus on demand and removing barriers, but not to the detriment of the supplier experience.
3. Strong desire to get to specific key barriers that need to be addressed and how the group can address them collectively.
4. Everyone appreciates the work that Open Assembly is doing and has no issue committing to come to the table and support what we are building.

Top priorities the team identified to move forward with:

1. Release draft manifesto into the wild (beta release)
2. Organize work groups
3. Summarize outcome of the three days; secure feedback from the crowd/collective on the manifesto
4. Operating model—roles, processes/governance, success measures, tools
5. Create a dream list of all (individuals or businesses) who should be involved

John Winsor, Founder and CEO of Open Assembly, said their next steps after the Design Sprint were to “begin work on building a trade association focused on setting standards for the industry. The group wanted to see a group formed that could establish standards for the industry around the accreditation of platforms and education of the demand side organizations. The group also expressed the need for greater advocacy and promotion.”

Open Assembly  tested their manifesto prototype with the community in the weeks following the Design Sprint. 

Since the Design Sprint, Open Assembly has created a 501c6 non-profit trade organization called the Center for the Transformation of Work (CTW). 

The Summit

Several months later, Open Assembly engaged with Voltage Control to design and integrate a collaborative exercise into Open Assembly’s Global Summit, a virtual, 2-day community event with over 160 attendees. Voltage Control designed a custom canvas, conducted live scribing during the event, and hosted a final happy hour to engage attendees in conversations about the event content and the mission. 

Open Assembly gained the support of the community as well acquired new tools to integrate into their business moving forward. 

“We have started using Mural in other instances and decided to incorporate the powerful tool and Voltage Control into our first annual global summit event. It was a great interactive experience for all of the attendees. ” —Catherine McGowin, Managing Director, Open Assembly 

Do you have an innovation you want to implement, a company problem you need to solve, or a meeting structure that needs improvement?

Voltage Control facilitates events of all kinds, including design thinking workshops, innovation sessions, and Design Sprints. Please reach out to us at hello@voltagecontrol.com if you want to talk or for a consultation.

The post Open Assembly Established Interactive Community & Nonprofit Trade Organization With a 3-Day Design Sprint appeared first on Voltage Control.