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Our latest thoughts on innovation, design, and transformation.

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AI | July 24, 2026

Most organizations are measuring AI success the wrong way. Tokens consumed, adoption rates, lines of code generated, and tasks completed may look impressive on a dashboard, but they don’t reveal whether AI is actually improving performance or creating business value. Learn why traditional AI productivity metrics can mislead leaders, how output accounting differs from outcome accounting, and which metrics matter most. Explore a smarter framework for measuring AI transformation through quality, autonomy, novel work, cost-to-serve, and measurable business impact.

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New Friction | July 22, 2026

"Great companies, you're never deciding between a great idea and a bad idea. You're looking at 20 great ideas that all have merit and you…

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AI | July 17, 2026

AI has made eliminating workflow friction easier than ever, but removing every obstacle can create hidden organizational risk. This article introduces the concept of friction discernment; the leadership skill of distinguishing between draining friction that wastes time and developmental friction that builds judgment, expertise, and resilience. Learn why optimizing solely for speed creates capability debt, how AI can unintentionally erode critical thinking, and how leaders can intentionally design the right friction back into work to strengthen decision-making, learning, and long-term organizational performance in the age of AI.

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New Friction | July 14, 2026

In this episode of the Facilitation Lab podcast, host Douglas Ferguson interviews Sarah B. Nelson, Distinguished Designer at Kyndryl and co-founder of Kyndryl Vital, about why AI's promise to remove friction is actually surfacing the human dynamics organizations have always avoided facing. They unpack how a single word like trust splinters into distinct concerns — model accuracy, data use, organizational credibility — and why treating human in the loop as a rubber-stamp step risks disengagement and stripped-out meaning. Nelson draws on the NeuroLeadership Institute's SCARF model to explain why AI rollouts stall on status, certainty, autonomy, relatedness, and fairness rather than on the technology itself, and shares stories spanning cybersecurity burnout, Holacracy at Zappos, and the extraction economics behind AI training data. The conversation keeps returning to her insistence on designing with people rather than at or for them, and on imagination as the resource most at risk of being engineered out of enterprises chasing speed. She closes with a Buckminster Fuller line she keeps returning to: that people are called to be architects of the future, not victims of it.

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AI | July 10, 2026

Why do enterprise AI initiatives stall even after strong pilots, impressive ROI, and airtight security reviews? Because trustworthiness and trust are not the same thing. This article explores why employees resist AI despite overwhelming evidence that it works, revealing the psychological factors that drive real adoption. Learn why case studies and compliance badges rarely change behavior, how professional identity shapes AI acceptance, and the practical strategies leaders can use to build lasting trust through experience, social proof, and thoughtfully sequenced adoption rather than more technical proof.

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Design Thinking | June 30, 2026

According to statistics, 79% of companies agree that design thinking improves the ideation process, and 71% have enjoyed a significant shift in their work culture after adopting design thinking. While it does contain the word design, design thinking and it’s iterative approach to creative ideas is not only for design teams, in fact, any team can benefit from this human-centered design process.

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New Friction | June 30, 2026

In this episode of the New Friction podcast, host Douglas Ferguson speaks with Peter Bell, founder of Gather.dev and author of the forthcoming O’Reilly book Scaling AI Adoption in Engineering. Bell draws on his work running invite-only peer communities for senior engineering leaders to diagnose why most organizations stall out in AI pilot mode rather than achieving meaningful transformation. The conversation maps three distinct patterns of engineer resistance—skeptics burned by early models, craft-focused developers who resist the shift toward managing agents, and those with principled objections to AI—and offers concrete tactics for reaching each group. Bell and Ferguson explore how AI amplifies existing organizational health: strong DevOps practices compound upward while process debt scales its dysfunction. They examine the mandate trap, measurement via token usage as a diagnostic rather than a performance metric, and the non-negotiable role of psychological safety in any serious adoption effort. The episode closes with Bell’s call for engineering leaders to build hands-on with current models, arguing that firsthand intuition—not secondhand reports from a VP of AI—is what this transition demands.

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AI | June 19, 2026

AI governance is no longer theoretical. Recent cases involving Air Canada's chatbot and iTutorGroup's AI recruiting system show that organizations, not AI tools, are legally accountable for AI-generated outcomes. This article explores what these landmark cases reveal about AI liability, governance failures, and the risks of deploying AI without human oversight. Learn why monitoring, data quality, human review, and cross-functional decision-making are essential for responsible AI implementation. Discover four practical governance patterns that help organizations reduce risk, improve accountability, and build AI systems that are both innovative and defensible.

The Books

Bring Your Ideas to Life

Innovation can seem complex or reserved for the exceptional. But we believe innovation is for everyone. We’ve set out to illuminate a path for you to generate bold ideas, visualize and share them, overcome obstacles, and turn them into reality. Our books are equal parts guidebook and stories from years of experience helping companies adopt an innovation mindset and culture. They’re practical & actionable, so you can get started now. We hope they’ll help you on your journey to realizing your biggest, boldest ideas.