Reflections from SXSW

I’ve lived in Austin for 25 years, and while I haven’t immersed myself in every SXSW, I’ve managed to participate somewhat every single year I’ve been here. It’s been a big part of my Austin experience. As a musician, I’ve played official showcases, unofficial showcases and even alternative outsider festivals. As a startup founder, I’ve attended VC parties, client activations, networking events, and the beloved Fogo De Chow“meat-ups”, if you know, you know! In recent years, I have mainly been volunteering as a mentor and judge, which has been a wonderful experience in contributing to the ecosystem.

This year, Voltage Control partnered with SXSW to offer our Workshop Design process to all of their workshop facilitators, where we hosted several live sessions in January to help workshop facilitators prepare for their SXSW sessions. With the global success of our Facilitation Lab meetups we also thought it was a great opportunity to bring the meetup to SXSW as an official meetup. Then, just because we had to go all in, we ran a workshop on AI Teammates, to explore team collaboration use cases for generative AI. 

SXSW is always brimming with innovation, creativity, and connection. However, this year through our meetup and workshop we had the opportunity to observe something especially compelling—a deep yearning for genuine, meaningful human-to-human interactions amid all of the passive talks and media consumption. Both of our sessions offered rich insights and genuine connections that we felt were important to share more broadly with the community. Read on for a detailed exploration of the key topics and themes that emerged as we reflected on our SXSW activations.

Creating Meaningful Connections

Our Facilitation Lab meetup sought to elevate interaction beyond the typical exchanges of business cards and superficial networking. As attendees entered, we warmly greeted each person, handing out customized “We Connect” name tags that featured prompts like “Something that’s on my mind right now…” or “I’m curious about…” This simple yet thoughtful intervention quickly transformed initial interactions from polite small talk to engaging conversations rooted in personal interests and genuine curiosity. For instance, one participant humorously noted he spent the entire day with his prompt about ‘remaining grounded under pressure,’ sparking deeper conversations even outside the meetup context. These intentional threshold moments proved pivotal, shifting the energy in the room and setting the tone for sustained and meaningful connections throughout the event.

Erik mentioned to me that he’d forgotten to remove his name badge, and it continued sparking meaningful conversations throughout the day. Inspired by a recent coaching session on the power of silence as a facilitation tool, I chose “Silence” as my own badge prompt. Interestingly—and humorously—some attendees interpreted this as me signaling a need for quiet reflection rather than a conversation starter. Clearly, it’s worth choosing your prompt carefully!

Equally impactful were the interactive posters that posed provocative “How Might We” questions around the room. Participants eagerly engaged with these prompts, leaving behind sticky notes filled with thoughtful observations, authentic vulnerabilities, and creative ideas. These carefully structured, yet simple, tools effectively lowered conversational barriers, inviting authentic exchanges and meaningful reflections.

Notably, we observed attendees continuing their conversations long after the scheduled meetup ended, underscoring the success of our deliberate design in fostering sustained engagement. This experience reinforced for us—and hopefully our attendees—that intentional facilitation of human connection can lead to powerful, lasting interactions that extend far beyond any singular event.

Exploring Loneliness & Vulnerability

One unexpectedly resonant theme from our meetup was loneliness—a timely topic that surfaced repeatedly, even before Michelle Obama’s keynote on the subject. Participants openly shared their experiences of loneliness, highlighting its prevalence and impact across professional settings. Discussions around this theme revealed how critically loneliness intersects with facilitation, community building, and organizational leadership.

Participants emphasized the importance of creating environments where vulnerability is not only permitted but encouraged, seeing it as a catalyst for combating isolation and fostering deeper connections. Many suggested practical strategies, including dedicated moments within events for genuine personal exchange, structured affinity groups, and conscious efforts to normalize sharing vulnerabilities as part of organizational culture.

One compelling nuance that emerged in our discussions was the particular isolation facilitators often experience. While facilitators dedicate themselves to creating inclusive spaces that support and encourage vulnerability among others, attendees openly acknowledged how rarely facilitators themselves receive reciprocal support. This dynamic sparked insightful exchanges around the critical need to intentionally build community and support networks specifically for facilitators—spaces designed to nurture and sustain those whose roles inherently involve emotional labor and continuous support of others. This recognition deepened the collective understanding that addressing loneliness is not only about structured team-building but also about providing consistent, authentic support for those who hold space.

Reimagining the Art of Meetings

Meetings often carry negative connotations—viewed as tedious obligations rather than opportunities for genuine collaboration and innovation. During our meetup, attendees enthusiastically discussed ways to reinvent meetings using facilitation principles. The message was clear: stop “meeting” and start “designing collaboratively,” shifting from passive consumption of content toward active participation.

Innovative ideas emerged, including flipping traditional meeting agendas—prioritizing interactive engagement before addressing routine content—to ensure participant energy and creativity are maximized. A provocative attendee suggestion humorously yet pointedly captured this sentiment: “Any meeting over one hour is a waste of time.” This underscored a shared desire among attendees to prioritize engagement, interactivity, and co-creation in all meeting formats.

Our discussions also highlighted the necessity of making meetings purpose-driven, interactive, and intentional, transforming them from informational sessions into collaborative experiences that actively engage all participants. The clear takeaway for facilitators and business leaders is that intentionality and thoughtful design dramatically improve outcomes, making meetings more impactful and deeply satisfying for everyone involved.

Harnessing Conflict for Growth

One particularly insightful conversation during the meetup revolved around the theme of conflict—often perceived negatively but recognized here as a powerful opportunity for growth and stronger relationships. Attendees expressed the importance of normalizing conflict within teams, treating it not as a failure but as a natural byproduct of diverse perspectives working toward innovation.

To better leverage conflict, participants recommended simulating difficult conversations and scenarios proactively. Such practice not only prepares teams to handle future challenges constructively but also helps establish trust and clear boundaries around how conflicts can be handled effectively. This proactive approach allows teams to feel secure exploring differing opinions, leading to breakthroughs rather than breakdowns.

Further, principles of non-violent communication, depersonalizing disagreements, and establishing trust were frequently suggested as essential facilitation skills. This collective insight reinforced the power of intentional conflict management as a critical facilitation capability, ultimately fostering team cohesion, mutual respect, and collective resilience.

AI as a Dynamic Teammate

At our AI Teammates workshop, the conversation shifted dramatically as participants reconsidered their perceptions of AI—transforming their view from seeing it merely as a utilitarian tool to recognizing its potential as a dynamic teammate. This shift was vividly illustrated when an attendee, deeply familiar with AI in his professional life, experienced an “aha” moment, expressing excitement at recognizing AI’s fuller potential to engage and facilitate.

This cognitive shift emerged through our intentional design. We strategically used persona cards to introduce participants to new perspectives on AI, prompting deeper reflection on roles like historian, synthesizer, challenger, and optimist. Attendees discovered how leveraging AI in these roles could greatly enrich team discussions, sparking creativity and critical reflection.

A particularly powerful moment illustrating this cognitive shift occurred during our AI Teammates workshop. One attendee, who identified himself as deeply embedded professionally in AI technologies, experienced a profound “aha” moment as we explored AI’s collaborative roles. He candidly shared with the group that, despite his extensive use of AI tools, this workshop was the first time he genuinely saw AI’s deeper collaborative potential—not merely as a functional assistant but as an authentic partner in team interactions. Emotionally moved by this realization, he said the experience gave him “goosebumps,” capturing perfectly the transformative possibilities when facilitators intentionally design experiences that prompt meaningful shifts in perspective.

The workshop highlighted how AI, when positioned thoughtfully, could initiate conversations and engage team members who might otherwise hesitate to participate. In essence, AI provided a neutral voice, catalyzing richer dialogue and deeper insights. For teams hesitant about direct engagement, AI offered a safe starting point, a powerful insight into how technology can be a genuine collaborator rather than merely an information tool.

Exploring Practical Applications and Concerns with AI

Participants left our workshop inspired to experiment with new AI tools such as Claude, Perplexity, and Miro Sidekick, seeing firsthand their potential to enhance real-time facilitation. The excitement was palpable as attendees brainstormed practical uses—such as using AI to facilitate deeper reflections, structure conversations, and provide new insights during collaborative sessions.

Yet, despite widespread enthusiasm, participants also candidly discussed concerns around security, privacy, and integration of AI into organizational practices. Attendees from Germany notably highlighted slower regional adoption due to institutional hesitance and rigorous privacy standards. Addressing these concerns became a vital element of our workshop, emphasizing the importance of thoughtful, context-sensitive integration of AI into diverse organizational cultures.

Despite these valid concerns, the workshop’s overwhelming takeaway was excitement about AI’s untapped potential. Attendees saw clear opportunities to enrich their practices through these emerging technologies, feeling empowered and equipped to thoughtfully advocate for and practically implement AI as a meaningful participant in their teams and meetings.

Crossing Thresholds for Transformation

Both our meetup and workshop underscored the critical importance of thoughtfully designed thresholds—both physical entry into spaces and cognitive entry into new ideas. By consciously crafting these moments, we enabled attendees to shift from routine thinking into new possibilities, deeply enhancing their event experience.

Participants expressed gratitude for small yet impactful interventions, such as the persona cards we handed out while attendees were waiting in line for the workshop. Given the unique context of SXSW, where attendees often queue up 45 minutes or more in advance, the cards provided a delightful and unexpected moment of connection and reflection. As participants selected a card that best represented their approach or attitude toward AI, spontaneous conversations quickly blossomed among previously disconnected attendees. People eagerly compared their chosen personas—whether Historian, Synthesizer, Challenger, or Optimist—sparking curiosity, laughter, and immediate bonds. These thoughtfully designed threshold experiences didn’t just occupy waiting time; they actively reshaped the atmosphere, transitioning attendees from passive anticipation to active engagement and collaboration, dramatically influencing their openness, interactions, and reflections throughout the rest of the workshop.

And the big payoff was crossing cognitive thresholds around their use of AI demonstrated facilitation’s power to shift perspectives profoundly. Attendees repeatedly shared that thoughtfully guided experiences allowed them to see familiar tools and interactions in entirely new ways, demonstrating how effective facilitation can lead to significant shifts in understanding and collaboration practices.

Reflect, Experiment, and Engage

Our experiences at SXSW demonstrated the incredible potential at the intersection of human connection, vulnerability, thoughtful facilitation, and AI integration. These moments provided rich insights and clear evidence that intentional facilitation can profoundly reshape organizational culture and interpersonal dynamics.

We invite you—our community of facilitators, leaders, students, and alumni—to embrace and carry these insights into your own practice. Experiment boldly with facilitation techniques, reimagine your meetings for deeper impact, navigate conflict constructively, and thoughtfully explore AI as an active, engaged teammate.

Join us at our upcoming Facilitation Lab events and continue exploring these themes with us. Together, let’s facilitate spaces where human connection, innovation, and meaningful change flourish.