Alyssa Coughlin’s Impactful Session at the 2025 Facilitation Lab Summit
At the 2025 Facilitation Lab Summit, Alyssa Coughlin led an engaging workshop that dove deep into the power of storytelling for successful change management. As the Director and Chief of Staff at Autodesk, Alyssa has seen firsthand how effective storytelling can drive adoption and align teams. Her session, titled “Storytelling for Change,” introduced attendees to the essential components of compelling narratives and their role in overcoming organizational challenges.
Alyssa’s approach started with an interactive exercise called “Color This,” which asked participants to pair up and practice storytelling by embellishing details to create engaging, personal narratives. Through this exercise, Alyssa emphasized the importance of reading your audience and knowing when to provide just the right amount of detail to captivate and maintain their attention.
Key Insights:
- Tailor Stories for Your Audience: Alyssa stressed the importance of crafting stories for specific audiences, highlighting that what you share with executives will differ from what you present to a project team. Simplifying complex concepts and making them relatable is key.
- The Power of Emotion: One of the most critical takeaways was how emotional connection is a driving factor for successful change management. As Alyssa shared, “People don’t have to agree with you to commit. They just need to understand why you’re making the change.”
- Addressing the “So What?” In any narrative, the “why” is paramount. Alyssa discussed the significance of explaining not just what is changing, but why it’s necessary and beneficial for everyone involved.
Alyssa’s session also featured playful and exaggerated examples of change management, such as the “toilet paper gamification” challenge and “spirit animal” identity exercises, designed to make change more palatable and encourage creative thinking. These exercises served as a fun yet poignant reminder that storytelling is not just about delivering information, but about engaging the audience, making them part of the journey, and ultimately gaining their buy-in.
Final Thoughts:
Alyssa wrapped up the session by challenging participants to reflect on past changes that were poorly managed and what key pieces of the story were missing. She encouraged them to consider how they would approach upcoming changes, with a focus on clear, empathetic storytelling that brings people along.
Alyssa’s insights left attendees with a renewed understanding of how vital storytelling is in the change process, offering practical strategies for facilitators to foster understanding, collaboration, and commitment across teams.
Watch the full video below:
Transcript of Alyssa’s Session:
Alyssa Coughlin:
So how awesome was Skye? What a great way to kick off the summit. So I got the memo on yellow, but I did forget to wear something I can clip a microphone into. So I’m going to try to use both hands, and it’s kind of this thing, but I think I got it.
So my name is Alyssa Coughlin. I am a director and chief of staff for Autodesk. Yes, yay, somebody out here likes Autodesk. Which means facilitation is a lot of what I do every day, and I’ve had a lot of lessons learned along the way and I’m really excited to share some of those with you today.
So let’s jump in by just putting our storytelling hats on. We’re going to do an exercise called Color This. So you’re going to pair up, you’re going to find a partner. You are going to think of a story that comes from one of these three prompts, and you are going to tell your partner your story. As you’re going through, if you get to a detail that your partner would like to know more about, they’re going to say, “Color This.” And that means elaborate, talk more about the details, the feelings, whatever comes to mind. And then after they’ve heard enough detail, they will say, “Advance,” and you continue the story. So we’re going to take about five minutes per person and then we’ll switch and we will rinse, wash, and repeat. And we’re just going to kind of warm up and get going with storytelling. So with that, find a partner and you’ve got five minutes for your first story.
All right, what did we take away from that? Did you learn anything with just silly stories? Okay, JJ’s a good time, kind of knew that. So when you’re telling a story, it’s important to read your audience and to know the right details to go into to really get that engagement. And so we’re going to hear about other ways to do this when we talk about nonverbal cues and just reading the room in general. But your story won’t go anywhere if you don’t find that hook that your audience cares about.
Okay, so here’s my personal story. This is everything you need to know about me in a nutshell. I live in Portland, Oregon with my partner Chris. I have a six month old puppy named Nandor the Relentless, who very much lives up to the name. And I have a cat named Kalinka, who has infamous RBF.
My professional story and how I got here today, being a chief of staff is actually my second career. I started as a pharmaceutical rep in the neuroscience space. So I can tell you useless information about things like pseudobulbar affect disorder. But that was actually a great way to segue into the career I have now because I learned to read the room, I learned to tell a story, I learned to tailor for various audiences.
And so it led to where I am now at Autodesk. Peter over there, we work on this project together. But I work in a deeply technical space, so I work on the platform team, and the biggest hurdle to having a platform is adoption, is getting your product teams to want to adopt whatever capabilities you’re offering them. And so storytelling is something I’ve been really working with my organization on because we have to give a compelling value proposition. Otherwise, we’re building stuff that nobody’s ever going to use.
And then of course here is my facilitation journey from my certification that I did last spring. So if you have any questions about that, feel free to let me know. Yes, everybody should have one of these. So if you haven’t done it yet…
So let’s talk about change management. There are a million different guidelines for change management. There’s the five Ps, the five Cs, XYZ. I follow ADKAR. It’s from the Change Management Institute. Okay. I have a certification from ADKAR, I’m sorry, from the Change Management Institute. And so they say for successful change management you need awareness, desire, knowledge, ability, and reinforcement.
What do you think is the hardest part of this formula? Exactly. You can tell people what the change is, you can give them the tools to adopt it, you can reinforce the change, but if they don’t want to change, if they don’t see the what’s in it for me, they don’t see the value in this change, it’s not going to last. It’s going to be one of those, like I told you kind of things. And have you ever seen a change where somebody’s like, “Because I said so?” Was it successful? Probably not.
So we’re going to double click on desire, and that’s where storytelling is going to come into play. And so my definition of a story is it’s a narrative that gives compelling information in context with reason. So it’s the why. It’s the why are we doing this? What led to this decision? What have you considered up to this point to come to this conclusion? And it’s how you’re going to get that buy-in from whomever you’re trying to bring along the journey. And the story can be about anything. And so we’re going to practice that some today. I’ve got some really silly scenarios for you. And it’s not what you’re saying that’s important, it’s just the practice.
And so the important thing on that journey is that you are taking your customer, your user, your stakeholder, whomever, with you. If you’re going along by yourself, you’re going to end up at the top of that mountain alone and you’re not going to have successful change management. Your story will have not done its job. You will not have a compelling value proposition. So a successful journey is when you bring people along willingly. And without the journey, there’s no understanding, there’s just that, “Because I said so.”
So how do you build a story? Well, first you have to know who the story is for, and you want to tailor your story to their specific needs. So for example, if I am building a story for a C staff, I’m going to have very different details and information than if I’m building a story for the execution team. C staff is going to care a lot more about the strategy, the business value. They’re not going to care as much about the actual solution and how we’re doing it, but the implementation team very much cares about that. So the story I’m creating is totally going to vary based on who I’m creating it for.
You also want to simplify complexity to just the basic ideas. What do you need to know? What does this group or this person need to walk away from this conversation knowing? If you give them information overload, you get analysis paralysis and they might miss the one important detail that you want them to know. What is the one critical thing that they need to walk away from after hearing your story in order to buy into it or at least to understand it? Because remember, the journey is about understanding. It’s not necessarily about they like it, but they understand how you got there.
You also want to make it compelling. So remember, your story is just one of many your audience will see, especially in the context of change management. So if you have a big organizational change, you know everybody’s talking about it, everybody has their opinions. They’re hearing this answer from this person and, “This is why we did it,” from that person. And so you need to make sure that your story is standing above the noise and that they are actually hearing the information that is important for them to understand the journey.
And you don’t want them to guess what you’re trying to tell them. Be explicit, be direct, say, “This is why we have made this decision. This is why we are implementing this change, and this is why you should care.” The corporate flowery words you hear sometimes, you’re just like, ah, I think I just got lip service and I don’t know what they’re saying or what it means for me, that’s not how you tell a compelling story. And so that’s something you’re going to want to avoid.
And then most importantly is the so what, the why, the what’s in it for me? It goes by a whole bunch of different names, but it’s that personal connection to the story where you’re really going to drive it home and that people are going to remember. It’s like the Maya Angelou quote. People are going to remember how you made them feel, and that feel is going to come from the why.
So I kind of break this down into three categories. Again, you want to be explicit and succinct, the what’s in it for me? And in order to do so, explain, connect, and remind. So explain what you want your audience to know in clear details. And then you want to connect what you want them to know to why they care about it. And then lastly, you want to remind them. Like we’ve all heard it, you have to hear things X amount of times before it really sinks in. So it’s not a one and done. If you want your change to last and to be successful, you have to revisit it and continue to revisit that why.
And so here’s just some examples, some notes. So Start With Why, Simon Sinek. If you haven’t read the book, you totally should. But remember, what does your audience need to know? Why does your audience need to care? What’s in it for them? Where is their so what? Is the goal of the solution clear? Did you cut through the noise? What do you want them to remember? And why does your story stand out? If you’re doing this in a presentation, my guidance is generally less is more. If you have a slide that’s super wordy, nobody’s even going to listen to you. They’re just going to be trying to follow along with the words, and your story and the details and the message you have for them will get lost in that.
Again, are the most important details obvious? So I will put certain words in bold or change the color or something to really draw their eye to it and be like, “This is what I need you to take away from this slide and this conversation.” Visuals go a long way. You have to remember, people are different kinds of learners. So some people are listening to you, some people want to see a chart. I would recommend you hit on multiple solutions. And then does it clearly serve the purpose? Did people walk away from this meeting saying, “Why am I here? That was not a good use of my time. This could have been an email,” or did they see the value and they walk away with understanding your journey and wanting to go along it with you?
So a common narrative or story arc breaks down the solution and the problem, and then in between is the why should I care. And that’s what we’re going to practice today. So obviously you start with just identifying the problem that needs to be solved. And then you want to figure out what is your current state? What is your baseline? Where are we now, and where are we trying to move to? Why is that current state a problem? Why are we changing this in the first place?
Then you want to propose your direction, your solution. And then this green box, which is the most important one, why is this better? Why did you propose this solution? Why do you want to go in this direction? And then lastly, summary. We all talk about the importance of closing and facilitation, bringing back that reminder. So you want to make sure that you’re revisiting.
So here’s what we’re going to practice. This is what we’re going to do for most of the time because I am really excited to hear the solutions you come up with. So each table has markers and a large sheet of paper, and you should also have a flipped over piece of just like computer paper. And that has a scenario on it. It is a ridiculous scenario. And what I’m going to ask everybody to do is to create a storyboard proposing your solution for your audience. For the purpose of this exercise, it is the general organization. You have a change that you were proposing at an all hands. And this is just from Luma. I don’t know if anybody’s familiar with it, but just an example of what a storyboard would look like. Consider it like a comic strip.
So then we’re going to take 10 minutes to create our storyboards. They do not need to be practical solutions. I encourage you to be as silly as you want to be with this. The point is that you’re going through the steps and that you’re finding the why within the story. And then we’re going to do lightning pitches. I’m going to give each table, send one representative, and you’re going to have three minutes to pitch your silly solutions and practice telling your story.
Give a round of applause for table one, who’s going to kick us off. So if you want to, you can send representatives or the whole table can come up. We have a second microphone over here that I’ll grab for you. The ask is to read the situation, the change that your table was solving for, and then present your story. All right, table one.
Speaker 2:
So do I have five or 20 minutes? Which one was that?
Alyssa Coughlin:
Two to three.
Speaker 2:
Oh, okay. So here’s the situation. Your company has determined that as part of a well-being initiative, they’ll be replacing all coffee and tea offerings in the break rooms with room temperature sparkling water. Sounds like it almost sold itself right there. So what we have determined is, I don’t know if you know about caffeine, but that’s a [inaudible 00:13:36] liquid, right? It doesn’t really refresh you. It’s dehydrating by its nature. So what we have are people who are completely dehydrated by coffee. We have dry eye syndrome, people are just breathing in dust, they’re showing up as raisins to work.
So we care about your well-being, but we also care about the planet. So what we have determined is that we’re working with some power plants and we’re taking their carbon and capturing it. So we’re doing a carbon capture technology, and then we have the whales take that carbon and ingest it. And then when they blow it out their blowholes, we capture that water as sparkling water, now with free mucus. And also antibacterial. And so we capture that and we put it into our break room. So we’re not only being healthier, we are actually saving the whales and the entire planet.
Alyssa Coughlin:
All right, way to go, table one. What do you think? Did they take you on a journey? Are you sold? All right, table two.
Speaker 3:
All right. Hi, y’all. First of all, some grace with my drawing. I’m a much better musician than I am artist here. But our situation is your company has determined that as an effort to develop an interest in business from an early age, they will be expanding their internship program to include kindergarten through 12th grade schools. Okay, that’s a tall order, I have to admit.
So first off, we have to know about the problem we need solving. So the kids, they’re just not interested in business, not interested. They’re more interested in being on their phones, more interested in playing with their dog, playing music. We need kids interested in business, stocks. Okay, yeah. So the current state of the market, market’s bad, people are crying. Not a good moment for this in the market right now. So this is bad because markets are low, stocks are low, things are not good. Money, not happening. Mushroom cloud, bomb going off. Bad news across the board. Everyone agrees on this.
So our proposed direction is that we are going to put these kiddos, as we call them, into our business, and this is going to be essentially K through 12 care. So we all know how expensive childcare is, and this is a big problem in our country. So put them to work. That’s what we’re saying. We love this. We love child labor in this country. So putting the kids to work, very essential.
And this is a good decision. It’s better for us because people love a job. People love going to work, people love that. But also it makes our wallets thicker. So we love money. So this is going to be good for the economy, good for the heart too. And people love a resume builder. So the kids are going to love having that first job on the resume. This is a win-win-win across the board. I see no problem with this.
And in sum, we have more money and also we get all the bright ideas. So we also said if anyone has a good idea when working for our company, we get a royalty on that idea. So in perpetuity, we get pennies on the dollar for any good idea from these children. So they’re going to be in our business for life. That’s a win. Anyone with me?
Alyssa Coughlin:
All right, table two, give it up for their story. Table three. Oh, it got so quiet. Make some noise for table three.
Speaker 4:
Our situation is that our company has determined that our February one team offsite should be moved from Tulum to Siberia, due to optics and concerns about the company meeting at a beach destination. So here’s a problem. People are very, very unhappy because they think that we’re not getting work done because everybody’s at the beach, enjoying themselves. However, because we made this shift where we’re moving the team to Siberia, our whole team is really, really unhappy and they’re just bummed.
And what’s causing it is that their productivity is just tanking. So we’re having a problem on our hands. Solution, we have to really sell Siberia to them. We have to make it really, really attractive. And so we go and hire a Voltage Control alumnus, alumna from Siberia, who’s got a special method of using vodka in her facilitation. The team rises to the challenge and their productivity goes back up, and the company and the optics are preserved.
Alyssa Coughlin:
All right, table three, thank you for your story. Table four, take us on a journey.
Speaker 5:
Situation, your company has determined that there is a need to cut costs due to the current macroeconomic environment. They will be closing the company funded doggie daycare and combining the dog and human daycare into one program. And now cutting over to our president, Rob, of the Acme Company.
Speaker 6:
Let me start you off by saying, who let the dogs out? Need help? They do too. Kids, dogs, and even grandma. So let’s say we’re going to do this in a different way. So let me introduce you to our team that’s going to take you on a journey, for Casey, who’s our VP of Doggie Care, and from Tamara, who’s our VP of human care.
Speaker 7:
Did you know that 38% of dogs say that smells at the office remind them of home? Did you know that 48.46% of dogs say that they get more treats and have an expanded network if they go to the office every day? Did you know that 92.7% of dogs that spend time out of the home report feeling better about themselves?
Speaker 8:
But wait, there’s more. Did you know that 85% of young children who spend time with emotional support animals actually read better? Did you know that kids who spend time with dogs and the elderly, yes, your grandparents, they have much lower cognitive, emotional, and behavior issues, and they’re also more likely to be kind? And of course, we all know, and research shows elderly people who hang out with kids and dogs are proven to live 20 years longer.
Speaker 7:
So our solution is that we combine the doggie daycare with the elderly and kid daycare, come up with a curriculum to help them support each other.
Speaker 5:
Problem solved.
Alyssa Coughlin:
All right. Oh, it comes with a dance. Thank you for sharing your story, table four. All right, table five. Yeah, table five.
Speaker 9:
POV, your company has determined that as part of their sustainability initiative, they will be moving from two-ply toilet paper to one-ply toilet paper and enact daily toilet paper limits per person. And action.
Speaker 10:
Hello, everybody. Thank you for coming here this morning. We have a very exciting announcement to make. So we took a look at our sustainability efforts as a company. We want to be carbon neutral by 2027. So we’ve got a couple years.
We’re not making progress towards that. And I know you know that paper waste leads to environmental negatives that impact us all in our home communities. So we want to be better as a company and do what we can every day. And so we’ve identified two-ply is bad for the environment, and you know going to the bathrooms, that there are long lines because our toilets are clogged. Our pipes are not able to flush the two-ply. So I know it’s super annoying. You have to go across the street to go to the other restroom when you’re like, “The restroom’s right there, why can’t I go?”
So what we’d like to try out is we’d like to do one-ply instead of two, so your toilets can flush and you don’t have to wait anymore. And we will enact a daily limit. That way people aren’t just stuffing toilet paper into the toilets and flushing. So this will mean you’ll have less wait for the restrooms. And we get to meet our sustainability goals.
And then in summary, all these changes, so two-ply and daily limits, will be better for our environment, meet our sustainability goals, and you get to be happier. So yeah.
Alyssa Coughlin:
Woohoo. I lost count. Thank you, table five. All right, table six, come on up, share your story.
Speaker 11:
Continuing on the saga of one or two-ply, this is option B. But to remind you of the situation, our company has determined that as a part of our sustainability initiative, we will be moving from two-ply toilet paper to one-ply, as you’ve heard already, and we’re going to enact a daily toilet paper limit per person. This is option B.
Speaker 12:
So yeah, we heard from our leadership that we really need to make a positive impact on the environment. It turns out there’s a global paper shortage. There’s only two trees left on the planet. And we really sort of leaned into this as employees. We’re seeing the graph of paper supply going way down. So we had a Voltage Control facilitator come and facilitate us through a co-creation workshop as employees. Lots of ideas down here. We were going to get bidets, poop at home, a clench and trade TP, charge for change eating habits, compete for lowest amount of paper use.
So yeah, we were really saying, okay, yeah, you said two-ply to one-ply. We are going to go all in on this thing. And any good co-creation workshop that has lots of ideas, we created an app to gamify all of these ways to reduce toilet paper. And it’s called the Paper Saver app. So we have an interaction screen here in the middle where you push buttons, and then of course whoever wins the gamified app thing gets a bunch of money. You win. So that’s our idea. We are super happy.
Alyssa Coughlin:
Thank you, table six.
Speaker 11:
In case you were not clear on how you win money, we also tied paper to performance.
Alyssa Coughlin:
Ooh.
Speaker 11:
You’ve heard pay for performance. Well, this is paper for performance. Thank you.
Alyssa Coughlin:
Thank you, table six. I hope your office has hand sanitizer. All right, table seven, come on up.
Speaker 13:
All right everyone. So our company has determined that in an effort to consolidate vendors that everyone must now solely use Microsoft Teams. So yeah, I know it sucks.
Alyssa Coughlin:
Hardest one of all.
Speaker 13:
We all don’t like it. So look, our problem right now is that everyone is using different vendors or platforms, communication. We’ve got John using Slack, we’ve got Bethany using Google Chat. It’s just all across the board too many things. We need to be more efficient. So sorry, the current state is that we are going all over the place. We’ve got everybody not knowing what to do. We’re missing deadlines. We’re losing revenue overall for our company.
So by centralizing, cutting out all our subscriptions from all the other platforms, we will not only be more efficient, but we will increase our revenue overall. And because of subscribing to Microsoft, we get a lot of new bonuses as a result from working with them. So first off, because of our efficiency, we’ll meet more deadlines, we’ll make more money overall. And because of that, we get more bonuses five times fold per year, which you make sure that you get all those [inaudible 00:26:42] Christmas gifts for your family at the end of the year.
And because Microsoft Teams is so nice to us, they want to give us all the money so we can go yearly to Disneyland, take the whole family, take all your kids, and have a nice time with us over there. And we all know that we like Taco Tuesday, but because of that extra money, we are able to get free lunch every single day at the office.
So as we all know about Microsoft Teams, we’re not all on the same board of that, but because of that centralization of communications, we will get more money in your pocket, more money as a cut for the shareholders, and all the nice trips, all the free food throughout the year. Thank you.
Alyssa Coughlin:
All right, table seven, thank you for sharing your story. You might even be able to afford more toilet paper with that. All right, table eight, let’s do it.
Speaker 14:
Picture this, your new CEO, Dwight K. Shrewt, has decided to replace free pretzel day with free beet day. He claims this will save money and improve company health. The beets are even from a local organic farm.
Speaker 15:
All right, so our problem is that the CEO is now saying we’re going to serve beets. And unfortunately, our staff are all on team pretzel and they’re not so motivated by this. So it is our job to convince everyone why this is really a great idea.
So I don’t know if you know this, but beets are actually super healthy. They’re good for your cardiovascular health, they’re good for iron absorption. So you can work those muscles. All kinds of good fiber. So beets, much healthier for you than pretzels, but we know that’s not enough. So we’re also, we are a pretzel company. I don’t know if we mentioned that earlier. And so this is really a problem for us. But we’re looking at the trends out there and we’re noticing there’s a lot of people with celiac disease, there’s a lot of people with diabetes who can’t eat pretzels. And there’s also a lot of people who are just trying to be healthier.
So if we want to follow the market trends, we really need to get ahead of it so that we can sustain our profitability and our market share as these trends develop. So what we’re going to do to help smooth this transition, we’re going to create a beet pretzel to help just smooth the way. And that means that we will all be healthier and wealthier altogether.
Alyssa Coughlin:
Woohoo. Thank you, table eight. Okay, table nine, what do you have for us?
Speaker 16:
Hello. All right, so we’ve got scenario three, your company has determined that part of the well-being initiative, they will be replacing all coffee and tea offerings in the break room with room temperature sparkling water. I know there was an earlier group, they missed it. Charles, sorry. We’ve got it. We’re going to give it to you.
Okay, so here’s our problem. Too much damn energy in the room. I like to come to work and feel mellow. I’m from California, I want to feel the groove.
Alyssa Coughlin:
Use your mic.
Speaker 16:
[inaudible 00:29:52] our current. Dull smiles, where does dull smiles come from? Where do dull smiles come from? Tea and coffee. So we’re part of the problem. We’re going to fix that. Insurance expenses for whitening are out of control. We’ve got an insurance expert at our table. That’s her point there. It’s out of control.
So our current state, way too much productivity going on in our group, just way too much productivity. We need people to slow down.
They’re not focused on their looks. I mean, everybody should be taking pride in their looks. What’s this stuff about whales? You need to focus on you.
The people that are producing and working really hard, what do they want? They want money. No money. No money. We make enough. So we’ve got this corporate wide ban on coffee and tea in the break rooms, okay? It’s going to improve glamour shots, websites, LinkedIn. You guys are going to sparkle like nothing. Who cares about that whale?
Better sleep. You’re going to sleep better. You know caffeine has a half life of 12 hours? We want you getting a good night’s sleep. And when it hits lunchtime or afternoon, we want you to have a quick nap. All right? We want you rested, calm. Does that sound good? Does that sound good? All right. But at the end, you get what you get, if you don’t fuss a bit. Bye. Thank you.
Alyssa Coughlin:
Thank you, table nine, for sharing your story. Table 10. I can’t … There we go. Thank you. All right, give it up for table 10. Take us on a journey. Oh, oh, they’re going on stage. They mean business.
Speaker 17:
Imagine a time when you’ve been faced with an incredibly huge challenge and you’ve had to make an enormous change to adapt. We’ve all had to do it here together at Guber Inc. We’ve weathered a lot of hard things together. And in this moment of difficult macroeconomic times, we all know that Guber Inc is being squeezed. And we care so much about you, about your pets, about your families.
And so because of that, because of that, we are unveiling a combined doggie and child daycare starting tomorrow. And what does this mean for you? What this means for you is better relationships. Better relationships. Because research shows that when children under the age of five spend at least 17 minutes a day within the vicinity of a dog, they are 75% more likely to be kind to their parents and to be a good human. And we know that when dogs look into a child’s face, they will live 13% longer. So we are thrilled to unveil this new program for all of you. And that’s it. And that’s it.
Alyssa Coughlin:
Thank you for sharing your story, table 10. I think we’re all better when we pet dogs. All right, table 11, take us on a journey.
Speaker 18:
Shout out for [inaudible 00:34:14]. So our situation, your company has determined that as part of their inclusion initiative, everyone must be addressed by both their name and their spirit animal. Accompanying interpretive dances are encouraged and we are making them required.
So as we were developing this, we came up with why do we want to bring forward our spirit animals? We have a problem. Our problem is we don’t understand each other’s work styles. I mean, imagine that your cubemate is a cat. They’re very busy chasing laser pointers, climbing on the laptop, putting their butt in the camera. You ask them a question, they swat at you and they hiss and then they run away. It’s not very productive.
You have your other cubemate, a dog. They are just way too happy. Somebody gave them way too many treats first thing in the morning. They’re chasing their tail. You can’t understand them half the time because they have this insatiable desire for peanut butter. And when a ball rolls by, you are just done for the day.
So what this causes is silos, confusion, swirl, missed deadlines, and miscommunication because your cat’s aloof, your dog just wants to play. And let me just tell you, it creates problems, especially when the dog wants to sniff the cat’s butt.
So these problems have caused issues with engagement, retention, and as I mentioned, HR and legal issues. So the new direction that’s been proposed about bringing forward your spirit animal is highly encouraged. Imagine Sarah is a cow. Using her pronouns she/her, always announces, “I’m Sarah, she/her, I’m a cow.” It gives you an idea of how she may be coming into a meeting.
And then you have John, who’s a goldfish, which explains why he doesn’t remember anything. And he shares his pronouns, he/they, so you know where he’s coming from and you know how to work with him. He’s very busy taking notes, by the way.
So giving this will help us understand how we work, as well as how we need to work with each other. So why is this better? It creates vulnerability. We’re all vulnerable with each other, sharing our spirit animals. We have a better idea of where each other’s coming from. Be more inclusive, higher retention, give each other grace, and it would be a lot of fun.
So in summary, we think doing this will move us from misalignment, we’re all headed different directions, we’re all speaking different languages, and we’re going to move forward together, understanding each other so that we can communicate better, have better human connection, and move towards alignment.
Alyssa Coughlin:
Woohoo. Thank you, table 11. Interpret dance off the stage. All right, table 12, take us on a journey.
Speaker 19:
So our situation is that your company has determined that as an effort to develop an interest in business from an early age, they’ll be extending their internship program to include K through 12 schools. Any parents in the room, any parents? So you guys get this. Kids keep pursuing unrealistic goals. They want to be marine biologists, they want to be doctors, they want to be nurses. But what the world really needs is more middle managers.
Here at Business Functions International USA Incorporated, we understand that problem. These kids are out here trying to pursue these lofty goals, but what we really need them to do is sit in a cubicle and learn business lingo. So that’s why we developed the Kid Internship Program. K through 12, we’re talking elementary school. Your third grader Sally could be a VP of product in no time. Timmy can ditch the slide and slide into his quarter four sales projections with ease. We’re creating a cradle to CEO pipeline. We’re increasing our kid performance indicators nonstop. And this pipeline will not only project these kids into greatness but our country into greatness. So join the Kid Internship Program, and like Ricky Bobby said, “If you’re not first, you’re last.”
Alyssa Coughlin:
Thank you so much for sharing your story, table 12. Last but certainly not least, table 13, take us on a journey.
Speaker 20:
Hello, everyone. I didn’t know that we had to be theater majors to be in attendance today. So thank you for all of you for putting on such beautiful shows. Our situation was very similar to the table two tables before us, but of course I forgot my sheet of paper because I’m a goldfish. We identified that our problem is that … Oh, sorry, yes.
So our situation is that people are not knowing each other well. And in order to solve that problem, we all are now going to be able to use each other’s names and our identity animals. We are using the term identity animals, that was a team choice, to talk about how we are able to relate with one another. So our situation is we’re in the office, we’re wandering around, no one’s using our names. No one knows anything about each other because we don’t have a shared language. We don’t have anything that keeps us together.
But what do we all love and adore? Animals obviously. Obviously animals. The fuzzy ones, the big ones, the mean ones, the cute ones. We love all animals. And that is our shared language with one another. And so instead of sitting in our meeting saying, “Oh hey, you over there,” and not talking to one another, we’re all looking on LinkedIn. We’re like, “Hey, indeed.com, I don’t want to work here anymore. They don’t feel me. They don’t feel my vibe.” And so at our next team meeting I say, “Hey, you know what, my name’s Samantha and I’m a manatee.” And my friend says…
Speaker 16:
I’m Tom, and I’m an emotional support bear.
Speaker 20:
And you know what? Manatees and bears have more in common than you think they do. We both don’t like the cold. We get into warm places over the winter and we hang out and we just vibe, we nap, we vibe, and we have a great time. And you know what? Now Tom and I are best friends. And no longer are we in our meetings job surfing on the internet. We are now sharing our connections amongst a group of two foxes, a duck, a horse, a chihuahua. And we would love to hear all of y’all’s as well. Thank you so much.
Alyssa Coughlin:
Thank you, table 13 for sharing your story. So of course these were all very silly. I got every table, right? Okay, these were all very silly, over-the-top examples, but the point is these were changes that would probably not be very well received. And so in order to get that buy-in from your organization, it’s really important that you go through the process and you sell them on why this is better. Why are you making this change? What is on the other side of this change? What’s in it for me?
Is there anything you all noticed throughout this process? Yes, emotion, absolutely. I mean these were silly, we’re laughing. But when you can make that human connection, when you can make something personal, you can make the change linger. It’ll last. People understand it. People have that value prop, people have that buy-in. Anything else? Yeah … You’ve got to wait.
Speaker 21:
So yeah, it was spirit animals, everything was a joy. As far as the humor thing, how do you know the line? And I know there’s just read the room, but I’m curious if you have any more advice in terms of more tactical, like if maybe you don’t always sense these things or know where that line is of when it’s appropriate to throw in humor if the topic is more serious or it’s something objectively bad that the company’s got to do. Do you have any guidelines or advice around that?
Alyssa Coughlin:
I wouldn’t say firm guidelines. It’s kind of situational. And so I try to think about, I mean this is a great place for empathy, too. So what would I want if I was on the receiving end of this change? Would I want you to just tell it to me straight because I’m really concerned? Or do I want you to make me laugh a little? This is rough, but how can we make it a little bit better?
There’s also just kind of the know your audience thing. So for example, when I’m working with my team, who I work with all the time, I know that I can joke around with them more. Versus when I am presenting to the CTO staff, I’m probably not going to make a joke unless the moment just really presents itself. But I don’t think there’s a hard and fast rule. It is a tricky one. Humor can be tricky. But for the most part I just try to think about how would I want to receive this news?
Yeah?
Speaker 22:
I think it’s important. Our group was actually having a little bit of a hard time getting consensus on what the problem was. And I think oftentimes we just jump into what’s the proposed direction versus us saying what are we actually trying to solve? And I think it’s just a good meta reminder for me to be like, are we aligned on the problem as a group, as a starting point? Or is there one problem we’re going to tackle for this scenario because maybe there’s three, but for this situation, how do we differentiate before we integrate?
Alyssa Coughlin:
Yeah, absolutely. That is a great call out. I appreciate that.
Speaker 23:
I think it’s important to be real about the problem and to acknowledge that people, not everyone is going to be excited about the problem, but then I think it’s also really helpful to not give huge bonuses and so forth, but give, do something, have a company do something to lighten the burden.
So we had to move to a new area in the building and nobody wanted to move to the new area because we had to share desks and so forth. But they made it a really nice area and they added an outside area. They tried to make it as pleasant as possible, even though they knew there was going to be pushback. So just being honest. And then also give them something, like, we know this is bad, but we’re going to try to make the space really engaging and comfortable to make it a little bit easier.
Alyssa Coughlin:
Yeah, absolutely. And we kind of talked about it in the beginning around be direct, don’t dance around what you’re trying to tell me, even if it’s something I don’t want to hear. And that’s the beauty of the story, is you have that full context. Even if you don’t like where the journey ends, you at least understand how you got there. And a lot of the times in these difficult situations, people just want to be heard. Acknowledge that you understand why I am hesitant to adopt this change. And sometimes that’s enough to get them over the hurdle.
Katie:
I’m going to say something. Hi, I’m Katie. We just went through a really big change at our company and people were upset, very upset. I won’t get into it, but what they could have done, if you guys are doing any change management, is they could have said, “We are sorry for how this change has made you feel,” without saying, you know, “We know this is the right direction, but we are sorry for what this is causing you to go through.” And I think just speaking humanly to your people is really important. Okay, who’s next? Unless-
Alyssa Coughlin:
Could not agree more, by the way.
Speaker 25:
Hello. Something that I saw, which was just inspiring, was everyone’s different ways of communicating and telling a story. I mean, we all show up to the problem with different experiences. And everything we just saw on stage through 13 groups, it differed greatly. And whenever you are surrounding yourself with people who are tackling problems like this, you can gain inspiration from how they approach a problem. So yeah, keep your eyes open and watch how other people tackle similar challenges. And there’s a lot to learn.
Alyssa Coughlin:
I love that because we all were working with the same formula, but we all interpreted it and presented it differently, and it is so important to learn from others and to gain from their experience.
Speaker 26:
One of the things you’ve been talking about, what’s in it for me? Sometimes that what’s in it for me is, and I heard some of the stories, reframing it. So you’re reframing this situation for the folks so that they’re looking at it from a different lens.
Alyssa Coughlin:
Yeah, absolutely. And it’s important to establish the lens you’re looking through when you make a change and when you make a decision. Because they might have a completely different perspective, and without the journey, without the story, they’re not going to understand why you’re making their life miserable, or not all change is awful, but you have to acknowledge they might have a different perspective. And so frame it for them. This is what I’m looking at. This is why.
Speaker 27:
Yeah, I mean I think, I know all of us probably liked show and tell when we were younger, and I think we sometimes forget to do that as facilitators, is to, if we’re not the presenters, to have our presenters do some show and tell. I launch new tech at my company, so I always try to have my storytellers or the people that are presenting with me to show the change.
And I think some of you that, I think one of you did the mobile app, I think sometimes you take things out of the conceptual and show it as a prototype if you can do it. I think that really helps. And I heard a story a while back, some of you may have heard of it. When Disney went to create Animal Kingdom, when they first pitched the concept to Disney executives, they were like, “We’re not a zoo, why would we want to have animals?” Because they were trying to pitch this idea of the majestic nature of some of these animals. So the next time they went into the pitch meeting, they put a lion literally on the top of the conference room table and brought the decision makers into the room.
And it was tame. But the point was they saw the powerful nature of the lion in the space. And now you can all go to Animal Kingdom and see some of these things. So I think it’s just the point that some of you showed, was see if you can do a little bit of show and tell. And I really enjoyed that today with everyone.
Speaker 28:
Just quickly picking up on the show piece, the visual aspect of this activity and the visual aspect of storytelling seems really critically important to not just align on what you’re talking about, but it is generative. Once you start making marks, it creates new ideas.
Alyssa Coughlin:
And I would echo that it is especially important in the virtual and hybrid world that we live in today because you don’t have as many human connections. And so it’s really important that you do share the why and that you do frame things as a story and as a narrative and journey when you don’t have the benefit of connecting in person as often. Oh, we had red glasses.
Speaker 29:
First of all, I am so moved by how we all leaned in. There was an experience, right? I’m still loving the dog with the hair and all the things. But I think that there’s an opportunity as facilitators, especially because we’re typically navigating a problem. So put that context into it, like say the big elephant in the room and then let’s figure it out. Bring people along.
We saw it multiple times. There was the pattern of the multisensory experience, there was the laughter, that was movement. There was I think some singing, dancing. We saw things. But the five senses, oftentimes when we’re trying to help people to transform because of a problem, if we just get back to the basics and engage those senses, close your eyes, get grounded, put your hands up, listen, sometimes that’s an easy way to help folks to experience it. And I just want to thank you all for being a part of it.
Alyssa Coughlin:
Yes, the engagement is so important and thank you all for it. When you have that engagement is when people actually start coming with you on the journey instead of staying behind and letting you go by yourself.
Speaker 30:
The question about humor made me think of something. If I was facilitating the team trying to figure out how to roll out the change, so this is sort of like the working group, I can’t remember the name of the practice technique, but it’s basically tell me all the ways this will fail. And if you did that and you allowed them to say maybe add one that’s really silly or something, you kind of allow them to go beyond the bounds, it might really trigger brainstorming because it can be really easy, especially if you’re in a high
stress, we’re worried about the change moment, that you don’t think about all the peripheral things that can happen.
And I think to the question of humor, if it’s the right group that might bring up ideas. Like who would have thought an app for toilet paper could be the next best thing? But we didn’t do that unless it was humorous and we had the bounds taken away. So just a thought on how that might help a certain kind of group.
Alyssa Coughlin:
Yeah. Awesome. Yeah, thank you. So we have two minutes left and I want to close with a reflection. And I want to start with when you are sharing a story, when you are going through the change management process, people don’t have to agree with you to commit. They don’t have to like the answer, they just have to understand why that is the answer. We have a saying at Autodesk, you can disagree and commit, as long as it is safe to try.
So my challenge to you as we close out is to reflect. Think about a change that you’ve experienced in the past that was not managed well. What was missing from that change? What piece of the story would you have liked to have had, to have been brought along on the journey? And also reflect on maybe a change you have coming up. It could be real or hypothetical, and just how you would like to show up and how you would like to tell your story and bring others along on the journey.
