July 27-31 • 11 am - 12:30 CDT

How To Transform Your Idea Into A Movement

Lessons from the best selling book Cascades

with Greg Satell

Learn how to overcome resistance to change.

Never has there been a greater need for transformation. But how do you make that happen? How do you take an idea and get it to scale? How do you overcome people's natural tendency to resist anything new and different and overcome skeptics who seek to undermine your effort to bring change to your organization, your industry or the world at large?

Traditional change management techniques rely on persuasion. They assume that if you create enough of a sense of urgency around change, people will fall in line. That approach has failed miserably. In fact, research by McKinsey suggests that almost three quarters of organizational transformations fail.

What you need is a cascade—small groups, loosely connected, but united by a common purpose. By focusing on those who are already enthusiastic about an idea and helping them succeed, you can empower them to bring others in, who can bring in others still.

Based on the award-winning book, Cascades, international keynote speaker and bestselling author Greg Satell will point the way to creating transformative change through the lessons of successful social movements. Through rich and vivid examples, he will explain how you make ideas spread. From defining a "keystone change" to "surviving victory," you will be shown how others have done it and you can do it too.


July 27 - 31


11am–12:30pm CDT



What to Expect

Greg will share insights from 15 years of research into people and organizations that have created truly historic impact by overcoming seemingly impossible odds through harnessing the power of small groups, loosely connected, but united by a common purpose.

During the course of the 5-day, 90 minute per day workshop you will learn an overview of the Cascades process then we'll put those ideas to work through a hands-on activity that will put you on the road to making change happen.

The output of each exercise will become part of your “Transformation Map” and at the end of the week, you will have a detailed plan for action to make your change a reality!

As a special bonus, Greg will be holding a one hour “office hour” session each day where you will get personal guidance with him directly.


1. Vision of Tomorrow

Every change effort begins with a grievance: sales are down, customers are unhappy, or perhaps a business model is being disrupted. Real change starts when leaders are able to articulate a clear and affirmative “Vision for Tomorrow.

2. Keystone Change

An ambitious ”Vision of Tomorrow” can rarely be achieved all at once. That’s why successful change efforts define a Keystone Change, which identifies a tangible goal, involves multiple stakeholders, and paves the way for future change.

3. Genome of Values

Before you can change fundamental behaviors, you first must change fundamental beliefs. That process starts with identifying a Genome of Values that can form the basis of your movement for change.

4. Spectrum of Allies

The Spectrum of Allies is designed to help you “map the terrain” and identify active or passive supporters of the change that you want to bring about; which are neutral or actively/passively oppose it.

5. Pillars of Support

The Pillars of Support, identifies stakeholder groups that can help bring change about. In a typical corporation, these might be business unit leaders, customer groups, industry associations, regulators, etc.

6. Platforms & Tactics

To be effective, each tactic must mobilize a specific constituency in the Spectrum of Allies to influence a specific stakeholder group in the Pillars of Support. We’ll help you identify initial platforms and tactics to help you get change rolling.

7. Weaving the Network

Nobody creates change alone. You need to weave a network of likeminded groups and institutions to create platforms for active and effective collaboration.

8. Surviving Victory

Every revolution inspires a counter revolution. That’s why so many change efforts that show initial success ultimately fail. We’ll help you prepare to “survive victory” so that change continues long after the initial objectives are achieved.

Who Should Attend?

Change Agents

who need to overcome resistance to change.


who need to outmaneuver corporate antibodies.

Innovation Catalysts

who need to build their tribe and network of allies.


who want to equip their organizations for transformation and change.

What You'll Learn

In an era of disruption, the only viable strategy is to adapt. That’s why the most important challenge for leaders today is to drive and sustain change. Yet research from McKinsey suggests that only 26% of organizational transformations succeed. Getting people to embrace change is never easy.

This workshop will help you succeed where so many others fail. Based on the bestselling book, Cascades, it leverages decades of research into social and political movements and applies battle-tested principles to organizational transformation.

You will learn how to overcome resistance to change, make a plan, design tactics a weave a network to scale your change effort. Perhaps most importantly, you will learn how to “survive victory” and make change permanent. At the end of the 5 day, 90 minute program, you will leave with a “Transformation Map” and a detailed plan to drive change forward.

How You'll Learn

This online program will be highly interactive, activity-based and collaborative. You will learn by doing and leave equipped with a plan to drive change forward!

Each section will start with a story that illustrates a concept from Cascades. There will then be an activity in which you apply what you’ve learned to your idea for change and receive feedback. At the end of each section, you will add a new element to your Transformation Map, bringing you one step further to achieving your change.

There will also be a daily 1-hour of “office hours” in addition to the 90 minute sessions where you can receive direct personal coaching from Greg.

Key Takeaways

Learn why most transformations fail

Identify where resistance will come from

Overcome those who would undermine change

You will leave with a “Transformation Map” and a detailed plan to drive change forward

About Greg

Greg Satell is a popular author, speaker, and trusted adviser whose new book, Cascades: How to Create a Movement that Drives Transformational Change. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017.

Greg regularly contributes to Harvard Business Review and Barron’s and has been featured in other A-list publications such as Forbes, Inc. and Fast Company. He was recently named by Innovation Excellence as #2 on its global list of the Top 40 Innovation bloggers and by IDG as one of “10 Digital Transformation Influencers to Follow Today.”

You can learn more about Greg on his website, GregSatell.com and follow him on Twitter @DigitalTonto.

About Douglas

Douglas Ferguson is an entrepreneur and human-centered technologist with over 20 years of experience. He is the founder and president of Voltage Control, an Austin-based facilitation agency that specializes in helping teams work better together through participatory decision making and design inspired facilitation techniques. He has helped transform teams from U.S. SOCOM, the Air Force, Adobe, Dropbox, Fidelity, Vrbo, Liberty Mutual, Humana, and SAIC.

Douglas is a thought leader and master facilitator of Design Sprints, Innovation Acceleration, Team Alignment, Meeting Systems, Culture Transitions, and Change Transformations. He is also the author of three books: Beyond the Prototype, How to Remix Anything (co-authored), and Start Within (co-authored).

Motivated by a mission to rid the world of horrible meetings and offer meaningful meetings in their place, Voltage Control is calling upon fellow facilitators to transform meeting and innovation culture. From free weekly community meetups to Control the Room–the annual facilitator summit, Voltage Control is building a community of facilitators to change the world.

Photo Disclaimer

Please note that photographs, video & audio recordings will be taken throughout this event. These will be used by Voltage Control for marketing and publicity in our publications, on our website and in social media, or in any third party publication. Please contact our events manager, Tara <tara@voltagecontrol.com>, if you have any concerns or if you wish to be exempted from this activity.


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