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Problem Solving, Strategy, Visual Thinking
PDF Template
Empathy Map
Utilizing observations or interviews, map out thinking, hearing, seeing, saying, and doing to identify the specific pain your user is feeling. This will help you identify specific things the user hopes could be accomplished.
The Books
Bring Your Ideas to Life
Innovation can seem complex or reserved for the exceptional. But we believe innovation is for everyone. We’ve set out to illuminate a path for you to generate bold ideas, visualize and share them, overcome obstacles, and turn them into reality. Our books are equal parts guidebook and stories from years of experience helping companies adopt an innovation mindset and culture. They’re practical & actionable, so you can get started now. We hope they’ll help you on your journey to realizing your biggest, boldest ideas.
