January 15, 2020 | Boston
(Group discounts listed below)
Learn the Design Sprint process from its creator, Jake Knapp. The Design Sprint is a method for answering big questions quickly. It’s a greatest hits of design thinking, Lean Startup-style business strategy, innovation, behavioral science, and more, packaged into a battle-tested method any team can use.
In this fun, fast-paced, hands-on workshop, you'll learn by doing as Jake leads you through a complete sprint—super-compressed into 8 hours.
* You'll get a signed copy of the Sprint & Beyond The Prototype! *
For the ultimate Design Sprint training package add on the official online Design Sprint Masterclass, created by AJ&Smart and Jake Knapp.
The Master Class
In this master class, Jake will rapidly lead you through all five stages of the Design Sprint process, teaching how the various steps fit together and why and how they work. You’ll learn tips and tricks for facilitating a Design Sprint (whether it's your first or 101st) and for incorporating these techniques into normal meetings.
You’ll learn how to:
Lead a team through the Design Sprint process with confidence
Map out a challenge and choose the most important place to start
Identify crucial business and product questions to be answered in your sprint
Sketch a solution with confidence, even if you're not a designer or artist
Make smart decisions without lengthy discussion
Choose the right prototyping method for your product or service
Conduct 1:1 customer interviews to test hypotheses before you invest months of work and millions of dollars
Integrate Design Sprint methods into your product development calendar—as well as your normal workday
The master class format is activity-based. Jake won’t just talk at you-you'll put pen to paper, work with others, and build muscle memory for the sprint activities. And there will be plenty of time for Q&A, so you can learn from Jake’s experience running over 150 Design Sprints with teams at Google and some of the world’s most exciting startups, from consumer to enterprise, from hardware to software, and in fields from healthcare to retail to robotics to agriculture.
Who Should Attend
Startup founders • Executives at large companies • Team leaders and managers
Product managers • Marketers • Designers • Engineers
The master class covers all five stages of the Design Sprint process:
In the first stage, the team creates a map of their service and chooses one target customer and one target moment to create a tight focus for the sprint. You’ll learn how to set a foundation for this map by setting an optimistic long-term goal and listing pessimistic sprint questions, as well as how to efficiently interview experts on your team.
Instead of group brainstorming (which often produces shallow, abstract ideas), the Design Sprint relies on individual work. To create concrete, detailed solutions, everyone sketches. Sketching is normally the exclusive domain of designers, but it offers a unique opportunity for every person on a team to put their solution on a level playing field. You’ll learn how to break down sketching to make it successful for every participant in your sprint.
Group decisions are a nightmare of sales pitches, arguments, and endless debate. The sprint uses structured decision-making to make the best of everyone’s expertise while shortcutting the baloney. You’ll learn how to coach your own team through making better, faster, more opinionated decisions.
The core of the sprint is the development of a realistic prototype in just one day. In the workshop, you’ll learn why this approach is so critical for businesses—and how to choose the right technique to prototype any product or service.
On the final day of every Design Sprint, the team tests their prototype with real target customers. You’ll learn how to structure these interviews to ensure you answer your team’s most pressing questions.
Jake Knapp the New York Times bestselling author of Sprint. He spent ten years at Google and Google Ventures, where he created the Design Sprint process and ran it over 150 times with companies like Nest, Slack, 23andMe, and Flatiron Health. Today, teams around the world—from Silicon Valley startups to Fortune 500s to schools and governments—are using Design Sprints to solve big problems and test new ideas. Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta, and nowadays, he's writing new books and hanging around IDEO as a Visiting Fellow. Jake is currently among the world’s tallest designers.
with special guest Douglas Ferguson
Douglas is an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation workshops. Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints and now brings this experience and process to companies everywhere. He recently published his first book, Beyond the Prototype, which offers a six-step plan for companies struggling with the shift from discovery to launch. Douglas is active in the Austin startup community where he serves on the board of several non-profits, mentors startups, and advises early-stage ventures. He spends his free time patching up modular synthesizers, playing guitar, and taking photographs. He graduated from Virginia Polytechnic Institute and State University.
WORKSHOP SCHEDULE OVERVIEW:
10:00AM-12:45PM: Morning Session - Covers Day 1 of the Design Sprint Process
12:50PM- Lunch (included in registration)
2:00PM- 5:30PM: Afternoon Session- Covers Day 2-5 of the Design Sprint Process
5:30PM - Q&A
6:00PM- Wrap Up
+ The registered participant may invite another person to substitute their place in the workshop (in which they are registered) at any time at no charge;
+ If notice is received 14 or less days from the scheduled starting date, no refund will be offered; and
+ If notice is received 15 or more days from the scheduled starting date, a 100% refund will be offered.
About Voltage Control
Voltage Control is an innovation workshop agency founded by Douglas Ferguson, an entrepreneur and technologist with over 20 years of experience. With his unique combination of expertise in technology, product strategy, and design thinking, Douglas offers trusted guidance to companies who want to jumpstart their product or project with an impactful innovation workshop. Based in Austin, Voltage Control designs and leads custom innovation workshops and Design Sprints, as developed by Google Ventures.
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