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The New Friction
Webinar June 11th
Interactive Lectures & Speaking Engagements
by Douglas Ferguson
Douglas Ferguson
An Introduction
Douglas Ferguson is an AI transformation speaker and the founder of Voltage Control, a facilitation-led AI transformation consultancy in Austin. For two decades he’s helped leaders run better meetings, make harder decisions, and move faster without breaking their teams. Today his work focuses on AI transformation and the human side of AI adoption: what changes, and what doesn’t, when AI enters the room. He’s the author of four books, host of the Facilitation Lab Podcast, and has worked with SOCOM, Adobe, Dropbox, and Fidelity, among others.
Douglas has spoken at events in Austin, San Francisco, New York, Boston, New Haven, Dallas, San Antonio, Denver, Lincoln, Columbus, Paris, and Vegas.
Douglas Ferguson
Speaking Topics
New Friction
When AI enters the room, the bottleneck stops being coordination and becomes trust. This talk reframes what AI adoption actually demands of leaders, and why the teams who navigate it best are the ones who facilitate it best.
AI at Work
Most AI transformation efforts stall in pilot purgatory. This talk walks leadership teams through what actually moves AI from experiment to operating system, drawn from real engagements inside enterprise organizations.
Facilitating AI
AI doesn’t just change the tools, it changes the meetings. This talk makes the case for facilitation as the missing skill in AI adoption, and gives leaders a practical model for what good looks like.
Magical Meetings
Most meetings fail because they’re designed to inform, not to move work forward. Based on Douglas’s book, this talk gives leaders a repeatable model for meetings that actually change what happens next.
Beyond the Prototype
Innovation usually dies in the gap between a great prototype and real adoption. Based on Douglas’s book, this talk maps the messy middle and what it takes to actually ship.
Liberating Structures
A practical introduction to the microstructures that unlock how groups think and decide together. Audiences leave with techniques they can run in their next meeting.
Prototype Differently
This talk reframes prototyping as a tool for alignment and decision-making, not just design polish, and shows leaders how to use rough artifacts to move teams faster.
Custom Topic
Have a specific theme or audience in mind? Douglas designs custom keynotes and workshops for executive offsites, leadership summits, and conference programs.
The Books
Bring Your Ideas to Life
Innovation can seem complex or reserved for the exceptional. But we believe innovation is for everyone. We’ve set out to illuminate a path for you to generate bold ideas, visualize and share them, overcome obstacles, and turn them into reality. Our books are equal parts guidebook and stories from years of experience helping companies adopt an innovation mindset and culture. They’re practical & actionable, so you can get started now. We hope they’ll help you on your journey to realizing your biggest, boldest ideas.
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