Start Within


 Start Within

Ready, Set, Go

How do you turn a lightbulb moment into successful innovation? No one company or organization is like the other when it comes to bringing new ideas forward within an organization. Based off of the book Start Within, we have constructed a framework of templates to help you assess your individual situation, how it relates to the unique nature of your company, and what tools and actions are appropriate for you to move forward.

Jumpstart Your Innovation

We’re here to help you launch your next big idea and make it stick within your organization. The following templates are ground control–essential for anybody who wants to innovate within their company, develop, and launch their ideas. Use them to get unstuck and get past roadblocks Ready for lift off?

Nurture the Naysayers 

Seek out the naysayers to explore contradiction to your beliefs and assumptions.

If-Then Storming 

Generate new ideas for considering the problem you are trying to solve.

Debunk the Truth 

Support the work required to uncover and evaluate assumptions, and then identify and take necessary actions.

Chart Your Readiness 

Assess your organization’s four readiness factors to take a critical look at its ability, fit, and capacity to deliver on your idea.

Get Yourself & Your Idea Organized 

Focus on what “works for you” and what doesn’t to identify a system

moving forward.

Learn How Work Gets Done 

The fact-finding mission to identify the formal processes and informal rules for how work gets done in your organization.

Find Your Alignment 

Determine how your idea can be shifted or re-positioned to connect with and support business objectives.

Identify the Right Level of Stakeholder Communication 

Identify the right stakeholders and map them to a communication grid to balance support with time and resources.

Go Forth & Prototype 

Get beyond the what-if dream of your idea and prototype it.

One Maybe at a Time

Move past "getting buy-in" and instead focus in on the idea and initiative that gets the best result for the business, customer, or client.

Build & Lead Your A-Team 

Assemble your team and lead them through the different phases to keep building toward the big idea.

Turn Failures into Lessons

Guide conversation at the end of a project to analyze the good, the bad, and what has potential to grow.

Start Within

Co-authors Karen and Douglas have spent the last 20 years in the trenches bringing new ideas forward within organizations. They have learned what it takes to launch innovation within a company and have covered the gamut of organizational types, from state government agencies and military armed forces to startups and large public corporations.

Reflecting upon these experiences, they noticed that while no one company or organization is like the other, there are common patterns that were almost universal.

Assembled from these observations and insights about innovation and bringing new ideas to life, the Start Within framework provides a way to assess your situation, how it relates to the unique nature of your company, and what tools and actions are appropriate for you to move forward.

Authors, Douglas Ferguson & Karen Holst

Beyond the Prototype


Bring Your Ideas to Life 

Innovation can seem complex or reserved for the exceptional. But we believe innovation is for everyone. We’ve set out to illuminate a path for you to: generate bold ideas, visualize and share them, overcome obstacles, and turn your idea into reality. Our books are equal parts guidebook and stories from years of experience helping companies adopt an innovation mindset and culture. They’re practical & actionable, so you can get started now. We hope they’ll help you on your journey to realizing your biggest, boldest ideas.


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Copyright © 2020 Voltage Control. All Rights Reserved.

Copyright © 2020 Voltage Control. All Rights Reserved.