June 1st • 11 am CDT

How To Transform Your Idea Into A Movement

Lessons from the best selling book Cascades

with Greg Satell

Learn how to overcome resistance to change.

Never has there been a greater need for transformation. But how do you make that happen? How do you take an idea and get it to scale? How do you overcome people's natural tendency to resist anything new and different and overcome skeptics who seek to undermine your effort to bring change to your organization, your industry or the world at large?

Traditional change management techniques rely on persuasion. They assume that if you create enough of a sense of urgency around change, people will fall in line. That approach has failed miserably. In fact, research by McKinsey suggests that almost three quarters of organizational transformations fail.

What you need is a cascade—small groups, loosely connected, but united by a common purpose. By focusing on those who are already enthusiastic about an idea and helping them succeed, you can empower them to bring others in, who can bring in others still.

Based on the award-winning book, Cascades, international keynote speaker and bestselling author Greg Satell will point the way to creating transformative change through the lessons of successful social movements. Through rich and vivid examples, he will explain how you make ideas spread. From defining a "keystone change" to "surviving victory," you will be shown how others have done it and you can do it too.


June 1st


11am–12pm CDT



What to Expect

In this workshop you will learn how to navigate and drive change in the face of fierce resistance. You will learn an overview of the Cascades process then we'll put those ideas to work through a hands-on activity that will put you on the road to making change happen. 

Greg will share insights from 15 years of research into people and organizations that have created truly historic impact by overcoming seemingly impossible odds through harnessing the power of small groups, loosely connected, but united by a common purpose. 

Our common purpose? To learn the skills we need to change the world.

Key Takeaways

Learn why most transformations fail

Identify where resistance will come from

Overcome those who would undermine change

About Greg

Greg Satell is a popular author, speaker, and trusted adviser whose new book, Cascades: How to Create a Movement that Drives Transformational Change. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017.

Greg regularly contributes to Harvard Business Review and Barron’s and has been featured in other A-list publications such as Forbes, Inc. and Fast Company. He was recently named by Innovation Excellence as #2 on its global list of the Top 40 Innovation bloggers and by IDG as one of “10 Digital Transformation Influencers to Follow Today.”

You can learn more about Greg on his website, GregSatell.com and follow him on Twitter @DigitalTonto.

About Douglas

Douglas Ferguson is an entrepreneur and human-centered technologist with over 20 years of experience. He is Founder and President of Voltage Control, an Austin-based facilitation agency that specializes in helping teams work better together through participatory decision making and design inspired facilitation techniques. Douglas is a thought leader and master facilitator of Design Sprints, Innovation Workshops, Team Alignment Workshops, Transformations, Meeting Systems, and Culture Workshops. He is also the author of three books: Beyond the Prototype, How to Remix Anything (co-authored), and Start Within (co-authored).

Douglas is active in the Austin startup community where he serves on the board of several non-profits, mentors startups, and advises early-stage ventures. Prior to founding Voltage Control, Douglas held CTO positions at numerous Austin startups where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints and now brings this experience and process to companies everywhere via Voltage Control.

Photo Disclaimer

Please note that photographs, video & audio recordings will be taken throughout this event. These will be used by Voltage Control for marketing and publicity in our publications, on our website and in social media, or in any third party publication. Please contact our events manager, Tara <tara@voltagecontrol.com>, if you have any concerns or if you wish to be exempted from this activity.


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