A conversation with Ralitsa Dimitrova, Head of KPMG Ignition Switzerland, KPMG Switzerland


“One of the things that really motivates me is seeing the light in people’s eyes when they come into the innovation center and we have them play with Legos or do something fun. Bringing enjoyment into work is something that really motivates me personally.”- Ralitsa Dimitrova

In this episode of the Facilitation Lab podcast, host Douglas Ferguson converses with Ralitsa Dimitrova, who leads the Ignition capability at KPMG Switzerland. Ralitsa shares her journey as a generalist and connector in facilitation, emphasizing the value of adaptability, empathy, and continuous learning. She discusses her career path, starting unexpectedly at Accenture, and highlights the importance of being a generalist in fostering collaboration and innovation. The episode also explores the role of community, storytelling, and creativity in facilitation and touches on future possibilities involving AI in the facilitation process.

Show Highlights

[00:04:25] The Role of a Generalist

[00:08:58] Investing in Facilitation Skills

[00:15:37] Joy in Facilitation

[00:20:59] The Power of Storytelling

[00:25:47] Observing Dynamics in the Room

[00:29:04] Improvisation in Workshops

[00:39:58] Future Experiments with AI

[00:45:29] Redefining Work and Collaboration

Ralitsa on Linkedin

About the Guest

Ralitsa Dimitrova is leading Ignition Switzerland- KPMG’s program and experience hub in Zurich and Geneva focused on accelerating innovation through the Insights Center and the Innovation Lab. Ralitsa has more than 10 years’ consulting experience in the areas of innovation, digital centers of excellence and emerging technologies. She is a certified facilitator in design thinking and futures thinking. She works with multinational clients across industries, supporting them in their strategy through insights-generating sessions, inspirational technology showcases and collaborative workshops. Prior to joining KPMG Switzerland, Ralitsa successfully launched the KPMG Insights Center in Milan, Italy. She started her career at the Accenture Innovation Center Network and later on headed the social media and digital marketing division of a boutique communication agency.

About Voltage Control

Voltage Control is a facilitation academy that develops leaders through certifications, workshops, and organizational coaching focused on facilitation mastery, innovation, and play. Today’s leaders are confronted with unprecedented uncertainty and complex change. Navigating this uncertainty requires a systemic facilitative approach to gain clarity and chart pathways forward. We prepare today’s leaders for now and what’s next.

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Transcript

Douglas Ferguson:

Hi, I’m Douglas Ferguson. Welcome to the Facilitation Lab Podcast where I speak with Voltage Control Certification alumni and other facilitation experts about the remarkable impact they’re making. We embrace a method agnostic approach so you can enjoy a wide range of topics and perspectives as we examine all the nuances of enabling meaningful group experiences. This series is dedicated to helping you navigate the realities of facilitating collaboration, ensuring every session you lead becomes truly transformative. Thanks so much for listening. If you’d like to join us for a live session sometime, you can join our Facilitation lab community. It’s an ideal space to apply what you learn in the podcast in real time with peers. Sign up today at voltagecontrol.com/facilitation-lab. If you’d like to learn more about our 12-week facilitation certification program, you can read about it at voltagecontrol.com.

Today I’m with Ralitsa Dimotrov at KPMG Switzerland where she leads the ignition capability, which is a part of a global network of expert business facilitators with more than 20 client experience centers around the world. Welcome to the show, Ralitsa.

Ralitsa Dimitrova:

Thank you, Douglas. Thank you for having me.

Douglas Ferguson:

It’s great to have you. I’m excited to have this conversation. It’s always lovely to be in conversation with our alumni.

Ralitsa Dimitrova:

Thank you. I really appreciate it. Thank you for the invite.

Douglas Ferguson:

Yeah, of course. You described your journey as a generalist and a dot connector. Can you take us back to that moment at Accenture when your manager helped you see your strength in simplifying complexity?

Ralitsa Dimitrova:

Yes, so that’s actually a great question to start this with because maybe I’ll just step even back in time, actually, in terms of how I ended up joining that company because I think that was really a funny story. Essentially, I did not proactively had set up my mind on, oh, I want to go for a career in consulting. I just watched a video on YouTube. I remember that moment, and there was this video on YouTube where they were shooting from the Accenture Innovation Center in Milan, and they were showing emerging tech and how they work around the client experience and things like that. That first impression was really very positive as a young kind of graduate. I decided to contact the person on the video proactively and just said, “Okay, I mean, what can I do? What can I lose?: I mean, let’s just reach out. It seems like a great place to work.

I always had this passion about technology and about design, and this seems really like the perfect place to merge those passions. That’s already a little bit part of my generalist nature showing up because I didn’t have my mind set up on anything particular. I just saw this looks like a nice place to start my career. I reached out without expectations and it was funny that they actually responded and one thing led to the other and they invited me to visit the Innovation Center, and this ended up to be a first interview.

Then I joined the team and this leads us basically the moment that you already mentioned that where, essentially, I had my first manager and I started having these conversations as part of my career journey on how do I shape my role and myself as a professional? Am I going to be more of a generalist or am I going to specialize? This is where this conversation essentially opened up my mind towards the opportunity of being more of a facilitator rather than specializing in a particular solution or in a particular set of technology or a service. This happened really naturally, just I think from the fact that they very soon noticed that I seemed to be very good in summarizing concepts, in also transforming complex concepts into visuals.

That basically led me to join multiple different projects and really try a lot of different things from different industries, different types of clients, mid-sized, corporates, consumer goods, luxury, fashion, pharma, whatever it is. I really, really saw a wide range of projects and clients and that I think at the end, if we come back to the role as a facilitator, is really, really precious. I really think that it makes a difference, even now as I’m basically I have grown into this role even more. This is something that I constantly go back to in terms of experience from this wide range of sectors and companies.

Douglas Ferguson:

This idea of being a generalist is something that comes up quite often when I talk to facilitators and certainly our alumni. I’d be curious how much that continues to play a part in your career and maybe even others that you noticed come up behind you or around you?

Ralitsa Dimitrova:

Yes, it’s true. It does come up quite often, also, with my current and past team members. Because I think as facilitators we often observe and sometimes in the world that we live in, we are used to or we are made to think that in order to add value and to sell that value to the external world, you need to specialize in something. You need to be really good in one thing. That’s why I think a lot of people are struggling to accept themselves to an extent in the facilitator role. It’s not, I mean, at least from my experience, it doesn’t come that easy because you think, “Oh my God, I need to choose a direction and that direction should be specialized. I need to be able to prove my value to the context that I am in, the company I work for.”

It doesn’t come naturally to the mind that, “Oh, actually my value can be cross. It can be cross-functional, it can be, I actually can be a facilitator.” It does not come as an immediate job description or at least from my experience. I think in the last couple of years, that has shaped a little bit more in terms of a role and maybe now people are also, actively looking for a facilitator role or preparing themselves and kind of training for facilitator role. I think in the past when I started my career, that was not the case, at least in my experience.

Douglas Ferguson:

There’s tons of folks that are leveraging these skills and out there doing great work as generalists, but don’t have a facilitator in their title. Frankly, the titles are all over the place. It can be hard to make that connection that, “Oh, these skills are going to be valuable for me to make a difference in what I do.”

Ralitsa Dimotrov:

Exactly. I think it’s just something that also, maybe comes natural to people and they don’t even realize if there isn’t someone maybe from your friends or colleagues to point you in the direction, “Oh, by the way, you would be a really good facilitator.” Maybe you don’t even think about it. Oh, actually that is a real skill. I can even deep dive into that skill or train even better for that skill. The program for example, that I did with Voltage Control was probably one of the first things also, for myself, that first programs for myself that I really decided I’m going to invest into that skill even though I have been doing it for so long.

Douglas Ferguson:

Yeah, that’s interesting. What do you think this idea of investing in the skills after having done it for so long, what was that like to approach this with some level of curiosity or newness?

Ralitsa Dimitrova:

Yeah, exactly. I mean, I came from the perspective that we can never stop learning and I always have something new to learn. I was amazed, by the way, that there were so many different people and so many, on the program specifically, I met so many people that are similar and I really felt that, “Oh my God, finally I found my crowd. Finally, I found my people,” because before I had no idea. Just in terms of speaking the same language, learning from each other, just having this very easy understanding because, obviously, we all start from a base of let’s say, fundamental skills that we all have. It’s very easy to then build on that, on each other’s experience and exchange because we all have some fundamentals in place. That experience was really amazing in that sense to just meet my group of people and feel kind of a belonging.

Douglas Ferguson:

I love that. It’s such a big part of our values and what we are attempting to build and grow. Community is just at the center of so much of what we do. I love that you felt that you found your people, ’cause that’s kind of part of my mission is to bring people together and celebrate the ecosystem and really the reason why we created the summit and all the local meetups and everything. That warms my heart to hear that that was a big thing for you.

Ralitsa Dimitrova:

Thank you. Yeah, I mean, definitely. I think it’s one, to be honest, one of the few networks that I really think is built for facilitators. I really like that.

Douglas Ferguson:

What about with inside the company? Have you found that there’s a growing group of folks that are supporting each other in this kind of community manner?

Ralitsa Dimitrova:

I mean, think in my team, we definitely have created a supportive ecosystem for ourselves. Is that part of the larger culture in the organization? Probably not, but maybe I would like to say not just yet because then I really would like to also, at least I’m trying with my team to contribute to an evolution of that corporate environment or culture where collaboration and facilitation becomes actually part of the day-to-day. Because I believe that there can be only benefits to the way, at least consultants because I talk about my work environment, but at least consultants engage with clients and the way they provide professional services, the way they interact with clients. I think there is only benefits to be realized there if facilitation and collaboration becomes part of the culture and becomes part of the day-to-day. That’s why I also take it a little bit also as the mission of myself and my team bring that to the organization that we are working for and to evangelize a little bit even in that regard, the company. Yeah.

Douglas Ferguson:

Yeah, I think it’s infectious when teams start to work in this way and are intentional about making it part of your every day and not just, “Oh, this is a special workshop.” If we really embed it in what we do and how we come together, other teams start to notice and then it starts to just almost infect an organization. I love that you’re at least thinking about doing this locally for your team and at least changing the lives of the folks that are immediately around you.

Ralitsa Dimitrova:

I think so, and you know what? I think two things. First, for me, it’s very important for my team to live that culture as a team. Whenever we not only like to preach, “Oh, you need to be more collaborative, you need to use this or that technique to our colleagues,” but also to live it in my small team basically. Every time we try to make a decision or we need to brainstorm something, we use our own techniques on ourselves as facilitators. We test our techniques, we use them also, to brainstorm ideas for the team to kind of collect and bring up ideas bottom up. I always try to first approach my team as a small company within the company, let’s say, and make sure that we follow the culture that we want to create for the organization, so that’s one.

Then I think what you said before, it’s exactly right, that the word basically spreads. Once colleagues have tested, have tried some of our techniques here and there. One of the things that really motivates me is seeing the light in people’s eyes when they come into the innovation center and to the insight center that we have in Zurich, and we have them play with Lego, so we have them kind of do something fun, collaborate, form groups, maybe engage them with some kind of metaphor, add some storytelling, and you can really see how people are having fun while working. Kind of bringing the enjoyment into work is something that really, really motivates me personally, and that’s why I think one of the reasons that why I like facilitation.

Douglas Ferguson:

Yeah, absolutely. Joy can certainly unlock creativity.

Ralitsa Dimitrova:

Exactly, yes. I think especially in such corporate environments, when you think of the big fours or other big corporates. There is I think to an extent a reputation of, “Oh, this is not a fun place to work. It’s very serious, it’s very professional place, it’s very trusted environment,” but joy does not come to mind when you think of these big corporates. While I think that, actually, there is a lot of space for joy in there and for creativity because we solve problems for clients every day, and these problems are so different, so various from one to the other. Creativity is needed daily. We need to be able to fire creativity through facilitation for sure.

Douglas Ferguson:

I was just thinking about your story about the early days and reaching out to someone who had inspired you. I think that’s really good advice for folks that are just getting their practice started or just getting in their career, reaching out to folks with curiosity and connecting with the community or with folks that are a few steps ahead of you. Was this just a one-time occurrence for you? Is this something that you typically do through your career, just reaching out to others and with curiosity?

Ralitsa Dimitrova:

Yeah, I love reaching out to others. I think, generally, I never had a problem to ask for advice and be inspired by someone. If I saw something, maybe a snippet of the work that someone else has done, I really like to first of all reach out to congratulate them on the great work and second, to also kind of understand more. That, I think, is something that I’ve always done, and I think it can only benefit a person if you make it part of a habit to reach out and to share sometimes. You don’t need to have a specific task that you need to accomplish that you would maybe need help with. Sometimes it’s literally just as you said, just out of curiosity. Maybe that’s something that will come handy in a few months or years time, but in the meantime you have learned something new. Definitely, yeah, that’s something that I’ve always done and I definitely advise people, especially that you’re starting their career to do so. You can only have a no for maybe, yeah, they won’t respond immediately, and so what? You just tried.

Douglas Ferguson:

Yeah, you can really only benefit. I love this framing that you had of saying that it doesn’t have to be transactional, you don’t have to expect something out of it. I think coupled with this point you made, which I want to highlight, which is starting off with some appreciation and gratitude saying, “Hey, thanks for putting this out into the world, I really appreciate it.” They might be thinking about something new they haven’t shared. They might notice something about you. Even just something offhanded or simple that they say might have a profound effect on you, even if they don’t go out of the way and do anything special, just something they say in response could click and be of high value. It’s totally worthwhile to just to put out those questions and put the curiosities out in the world.

Ralitsa Dimitrova:

Absolutely, and I think it comes back to, again, what I believe is the role of the facilitator and back to the topic of being a generalist, because you are constantly collecting different types of information that maybe you don’t know if that would be useful for you today or tomorrow. I mean, again, going back to connecting the dots, yes, because by reaching out to people, by being curious about different types of information, not only in your professional area but also, outside of it, I think really contributes to a facilitator being able in a workshop, let’s say, on the spot, bring up the right example or bring up the right metaphor or the right association that would make concepts click for people. In order to be able to naturally do that, you just need to absorb a lot of information and just have that huge, let’s say, backlog of information and then just pick up something from it whenever it comes handy, but first, you need to constantly build it and maintain it.

Douglas Ferguson:

Yeah, I love that. Having these stories, these examples, this context in your quiver, I think more powerful than having tools, to be honest, because if you’re able to help people connect in and resonate and understand something to have the context for it to go deeper so they can integrate it into their thinking, that’s so much more powerful than maybe a tool or a technique.

Ralitsa Dimitrova:

Yes, I agree. That’s why sometimes you can have the perfect activity set up, the perfect technique, but sometimes there’s just playing with associations and having the right, let’s say, visual in place or the right story as you said in place, just puts a little bit of magic in the whole mix and makes the collaboration even better. I do encourage my team a lot to use storytelling as well. Metaphors, as I said, we have a concept that is called preludes also, which is again, a concept around storytelling of how you introduce, let’s say a session or how you introduce a workshop with some kind of story to it. That’s why it’s called a prelude. Something that comes before the actual core objective or core agenda, but we do use these a lot to reinforce the objectives to make connections between people and to make the mission of the day click for everyone.

Douglas Ferguson:

I love that. It’s always important to start with purpose, and if you can do that in a storytelling way that acts as a scene setter, it can actually make it a little more intriguing. Maybe you can decorate it with some details that maybe entice people in some fun ways. I love that.

Ralitsa Dimitrova:

Yes, and I think it also makes it more memorable and the whole experience becomes immediately more memorable.

Douglas Ferguson:

Absolutely. The way you open, the way you close and creating the high point throughout the time together definitely are great ways to make things more memorable. Thinking about that beginning and how you make them feel.

Ralitsa Dimitrova:

Exactly. Yeah, exactly. I think the way, especially at the beginning, I think, is really key to kickstart the project or the agenda with the right level of motivation and the right level of alignment. For that, I think storytelling helps a lot.

Douglas Ferguson:

Coming back to your generalist point and this idea of collecting lots of information and how that’s really helpful to have on hand and making the most out of your sessions. It also makes me think that there are a couple of things that it impacts your ability to adjust and adapt activities. Rather than just taking it for face value of what does it say in the book or what did I read online, but how do I shift it and change it in ways that make it unique to me or customize it for the group? Then likewise, your ability to notice little things that are happening in the room to synthesize how Susan’s feeling versus Bob is feeling. Then link those things and compare them really fast so that the group can benefit from those insights that are bubbling up that maybe are just under the surface.

Ralitsa Dimitrova:

Absolutely. I mean, being able to pivot when needed due to dynamics that you observe in the room or just realizing that, “Oh my God, actually there is new information coming which needs to change the agenda in order to, we need to change the objective midway. I don’t know, something happened. There is new information, new stakeholders that are important.” Having this possibility to pivot, I think, and this capacity actually, to remain flexible I think is very important. I think for me personally, I had to learn this because this was something that did not come naturally, for sure. I’m a very much of a perfectionist. I very much prepare. I really want to have the plan ready. I had to kind of, with experience, lean more into, actually it’s okay sometimes to relax a bit, to improvise when necessary and not to be so strict on the planning. That’s definitely important.

Also, what you mentioned about observing the room, reading the room, that I think is something that it’s a little bit, I would say in my opinion, slightly more difficult to learn. You either have it a little bit or not, you can improve for sure, but I think it’s linked to empathy and I think really good facilitators have a lot of empathy, and this capacity to observe and read the little signs of what’s happening across the table with the people and empathize with that and maybe have the right activity in place or the right phrase to bring up the mood, for example, or address challenge or friction in the conversation if you notice it. I think then it comes really handy for facilitator, but first it’s the capacity to observe and empathize with the group.

Douglas Ferguson:

Yeah, that’s certainly important. I want to come back to that point made about the adapting and maybe being a bit more emergent wasn’t natural for you and you had to learn it. What were some of the ways that you practiced or exposed yourself or were able to learn how to be a bit more adaptive?

Ralitsa Dimitrova:

Yeah, so it is just a very simple example. Even with my public speaking skills, I’ve always, initially, I used to have these long scripts. My brain was making me over prepare. I would go around three days before I have a speech to do. I would go around with these papers, read through my scripts, memorize my scripts to the extent that I would start feeling more natural doing it. Then I started saying to myself, “No, this is not natural. This is actually making it much more stressful for yourself. Throw away all the scripts, try with kind of more simplified bullet points kind of list or maybe key messages lists.”

I forced myself to do not write down everything but just key points, try to naturally get more, let’s say, to get used to improvise a little bit my speech. Then I think now I’m at the stage where I probably don’t even need usually the bullet points. I think it was a gradual progression, but yeah, I had to go out of my comfort zone and say, “No, you’re not going to write down your script this time for this presentation. Try something else, try something different.” Then it worked. I saw that actually it comes out even better when I leave myself some space for improvisation and then I took it from there.

Douglas Ferguson:

How did this room for improvisation show up in your facilitation?

Ralitsa Dimitrova:

I think I had actually a very kind of a recent example of a workshop where it was a few months ago where we had prepared an amazing agenda, amazing setup, full range of activities, everything with a purpose. Sometimes for a facilitator, when you’ve done this work, there is a part of you saying, “Oh my God, I really want everything to go perfectly so that I can see all my ideas taking place in the room.” You have been preparing maybe for a couple of months to that day and everything should happen on the day. Then midway, the client says, “Oh, by the way, one of the most important stakeholders in the workshop cannot join this part anymore. He can only join till this time,” and without him there is no point that we need to, so what do we do? I’m like, “Oh my God, this is completely rearranging our agenda midway to accommodate this thing that was not clear at the beginning that he couldn’t join that part.”

We had to … And then there, I think it’s very important to have a very strong team, and your co-facilitators are so important to be able to, because if you’re a front facilitator, you need to be able to be present in the moment to calm down the client, maybe to discuss with them, “Okay, let’s arrange rearrange this part,” and be present in the moment. In the meantime, in the back office, you need to very strong team to say, “Okay, let’s take care of this. Let’s move the lunch, let’s move the break. That means that we need to rearrange the room in this way. Let us bring these chairs because that’s a sit-down presentation, it’s not an activity anymore.” All these logistics need to happen in the background and to do that so smoothly that the participants and the client, they don’t notice.

For them, everything is still calm and then they remain in the mood of collaboration, creativity, new information, new insights that they need to think about, focus. In the meantime, everyone is running around trying to fix it. To your question, I think in order to be able to pivot well, team is so important. Having the support on the day and also, just remaining calm and collected, and it is what it is. Don’t get too affectionate towards your ideas, I would say. Don’t fall in love too much in your ideas of facilitate of how things should be. I think that’s important in terms of mindset, just from the beginning.

Douglas Ferguson:

If you fall in love with your ideas, it’s hard to remain in that positive, optimistic, solution-oriented mindset. If you’re too tied in, it’s easy to take it personally and say, “Oh, they don’t value what we’re doing here, or they’re not taking this seriously.” Then once you go down that path, then it’s really hard to think about, “How do I leverage this great team that I have? How do I have keep things smooth?” Because now it’s, “Oh, it’s this negative event,” versus thinking about, “Okay, this is just a curve ball that we have to react to.” I love that this is stuff that you’re positively responding to.

Ralitsa Dimitrova:

Absolutely, and I think that’s actually what you said brings me to what I have reflected in the past a lot in the facilitator role, and this is the topic of the ego. I don’t know if you’ve observed that as well, but as facilitators, sometimes we need to be careful with our own ego because as you said, if you sense as a facilitator that the people in the room are probably not understanding, not fully grasping the value that you’re trying to bring to them, it happens. It can totally happen. Maybe they just focus on different priorities. I mean, we as facilitators focus on delivering the best experience, having or achieving the objective for them. Maybe that’s just a little part from a broader picture and they focus on completely different objectives. Politics maybe that are happening in the background that maybe we don’t know about. Conflict, things like that.

Sometimes if you don’t manage your ego as facilitator, you can definitely be heard and also, start to think that, “Oh my God, my role is not understood. I don’t bring value,” and kind of undermine yourself in that way. While actually what we do, I think, as facilitators is we voluntary step back sometimes. We need to be mindful of when we reinforce our presence and when we kind of need to step back and we do this, I think, with generosity. I think it’s a great act of generosity when we observe and we understand actually the room maybe needs a bit less at the moment, so I need to step back or allow them to sort themselves or things like that. That’s also, I think, part of great facilitation without that impacting you personally.

Douglas Ferguson:

Yes. Well said. I want to talk a little bit about, I think you’ve been doing this long enough and you’ve got a strong team around you, and so it makes me curious how much you’ve started to think about developing those around you or the facilitators that are more junior or the staff members that are just getting curious about facilitation. How are you supporting them? In what ways are you finding that you can make them more successful or help them with their curiosities about what facilitation can do?

Ralitsa Dimitrova:

Yeah, that’s a great question. Something that they really believe into is personal development and learning. We have a very supportive company in that way. When we are willing to explore learning opportunities, we always get support. In terms of courses, in terms of even a couple of days conference or events that my team members join. We are always looking for training on methodologies. For example, if someone from my team members expresses interest in certain methodology, they can freely explore what are the options on the market and come back to us and say, “I found this and that course I want to do this. What do you think?” We would consider it and very often or usually we’ll sponsor it. For that, I think, is very important and it’s one way to keep them curious.

The other way for me is by giving them the freedom to explore topics. Sometimes we assign to each other a techniques or create a prelude about this or maybe explore if we can do this and that activity or let’s test this other thing out. I like to establish this culture of experimentation. Very recently, for example, with my team, without receiving it as a task from somewhere, we just decided to go a little bit deeper into signals of change and observing and collecting signals of change.

We started just as a team on a Friday afternoon kind of setting up some time, silent collaboration time I call it. We get on a Teams call for an hour, we don’t speak. It’s silent collaboration time, but we are together on that call. Everyone researches signals the first half an hour, and the second half an hour we kind of share. This we did purely for experimentation purposes because we didn’t have a specific objective in a sense that, “Oh, we need to collect X amount of signals in order to create an observatory in order to publish a thought leadership piece or anything like that.”

We were, “Okay, let’s just see if this can be part of our day-to-day, if we can get into the habit of collecting signals and let’s see where this would lead us towards.” We have been doing this for more than six months now, and now we are to the point where we have to reflect back and see, “Okay, what did we learn? Is this something that we want to continue doing in the future? How can we create an output out of this?” I’ve always been transparent to my team members that if you have the time you join, if you don’t this time, but we do this as a team and maybe we can also fail. Maybe we do it for some time and we realize, “Oh, actually we cannot benefit, and that’s fine.” In the meantime, we have learned a practice and that probably would become part of what we do also outside of work. Yeah, that’s another experimentation, I think, is also very important.

Douglas Ferguson:

Yeah, that was one of my questions. What experiments are you most excited about trying next? Whether it’s tools or formats or audiences?

Ralitsa Dimitrova:

At the moment, obviously, AI is big topic, so experimenting with technology and how that can influence what we do as facilitators, as storytellers is where I see a lot of potential for doing things differently. The other day I was thinking also, if we project ourselves in the future, what would a workshop be from a facilitator point of view if I need to facilitate between humans and maybe AI agents? Would I do the same activities? Would I base myself on the same methodological foundation? If I need to facilitate between AI and humans, what would that look like? I don’t have the answers yet, but it’s just I’m reflecting on those questions going forward. I think in order to have an answer, we need to be the first ones to experiment with these tools and to learn about these tools and to be prepared to understand how they work.

Douglas Ferguson:

Absolutely. We were running a workshop at South by Southwest, and it was focused on AI teammates. Really, this curiosity of, rather than using AI as a tool, so many of us default to it’s a one-on-one thing where, “I need this result, I’m going to ask it to do this thing,” versus bringing it into the collaboration context and having the team react to it or having it react to things the team’s generating and back and forth. It was really quite fun. People started to consider what was possible from a whole new lens.

Ralitsa Dimitrova:

Absolutely. I think for the moment, we also have experimented a lot with AI as a supporting tool, as you say, as a helpful assistant, maybe in the preparation of the workshop mainly. I really want to push ourselves a little bit more to see, “Okay, what would that mean if AI is actually a participant?” We have tried out a few things, but I still think there is a lot of potential there to explore and to understand how that would work.

Douglas Ferguson:

Yeah, I love that. It comes back to what you were saying earlier about the importance of being a generalist and how that role has a lot of value, and I’d argue with AI becoming more and more prominent and getting specialized in certain things and able to do certain specialized tasks or have specialized knowledge, this generalist that can question and draw things together across these different perspectives is going to be even more and more valuable.

Ralitsa Dimitrova:

Yeah, I think so. I think, really, I’m very much thinking about would I have a role in the future? Because we have experimented with AI, building agendas, building activities, brainstorming, the whole concept. I’m like, “Okay, AI can do this.” Then as a facilitator, what is the value that I would bring in a future when maybe I would have an agent that would do these tasks for me? Maybe I don’t even need to analyze the objectives. Maybe I don’t even need to, for sure, I won’t need to script the agenda. Probably an AI agent would even schedule the initial calls with my clients. I don’t know. For sure, a lot of these tasks will be outsourced to my agent. That would probably have also already my knowledge.

The agent will probably already, also, will be already fed with my experience. Then would that mean that I would just go and facilitate face-to-face? Would that even be a need anymore? Maybe there will be a virtual assistant on a video that would be do the talking. I don’t know. I’m definitely curious about how that vision of the future would look like. I do think that there is a lot of truth in what you’re saying, that it’ll be more important to have a generalist knowledge in order to create connections between the worlds. Because all the specialization seems that can be outsourced to an AI. The true human creativity I think is really in making unexpected connections. I don’t know, I still have to live and see.

Douglas Ferguson:

I think that’s what the future is about, is we will see what unfolds.

Ralitsa Dimitrova:

Exactly.

Douglas Ferguson:

Let’s leave our listeners with a final thought. Would you like to share an insight or something that’s found helpful in your career?

Ralitsa Dimitrova::

I think maybe this last topic that we touched upon makes me think about the fact that we live in so exciting times. I think it’s really, we have the chance nowadays to redefine how we do work and really to redefine what work means for humans and even further define the foundations of human and AI collaboration. I think I would like to leave the listeners with this inspiration to think about what that future collaboration between humans and AI could look like. As facilitators, how can we shape that and what would our role be? More than an insight, it’s actually a question, but I think it’s also part of our job as facilitators to ask the questions.

Douglas Ferguson:

Yeah, let’s facilitate our future.

Ralitsa Dimitrova::

I like that.

Douglas Ferguson:

Well, thank you so much for being on the show and this amazing conversation. It’s been so much fun. I really appreciate it, Ralitsa.

Ralitsa Dimitrova::

Thank you so much, Douglas. Thanks again for the invitation. I hope this was insightful for the listeners.

Douglas Ferguson:

Thanks for joining me for another episode of the Facilitation Lab Podcast. If you enjoyed the episode, please leave us a review and be sure to subscribe and receive updates when new episodes are released. We love listener tales and invite you to share your facilitation stories. Send them to us on LinkedIn or via email. If you want to know more, head over to our blog where I post weekly articles and resources about facilitation, team dynamics and collaboration. Voltagecontrol.com.