Fall 2026 Facilitation Certification Application Deadline Sept 18th
Fall 2026 Facilitation Certification Application Deadline Sept 18th

A Facilitation Lab Podcast Series

New Friction

What changes, and what doesn’t, when AI enters the room. A conversation series on the human side of AI adoption. Hosted by Douglas Ferguson.

The old friction was coordination. The new friction is trust.

For thirty years, the friction in knowledge work was the stuff facilitators are built for. Alignment. Decision making. Getting the right people in the room and getting them to agree on what’s next.

AI is quietly changing what the friction even is.

When anyone on the team can generate a plausible answer in seconds, the bottleneck moves. It moves to judgment. To trust. To knowing which answer to act on, who’s accountable when it’s wrong, and how to keep the team actually thinking instead of outsourcing the thinking to a model that sounds confident.

That’s the New Friction. It’s not less work for facilitators. It’s different work. And it’s the work that decides whether AI adoption actually lands or stalls out in a pile of abandoned pilots.

This series is where we explore it. One conversation at a time.

In This Series

One hub, three formats, one thesis.

Episodes

Scaling AI From Personal Habit To Company Capability

In this episode of the Facilitation Lab podcast, host Douglas Ferguson interviews Taran Lent, Chief Technology Officer at Illumia, about how his organization moved from individual AI experimentation to enterprise-wide capability. Lent describes building

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The Friction Discernment Test

The Friction Discernment Test

AI has made eliminating workflow friction easier than ever, but removing every obstacle can create hidden organizational risk. This article introduces the concept of friction discernment; the leadership skill of distinguishing between draining friction

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Is AI Really Eliminating Friction?

In the inaugural episode of New Friction, host Douglas Ferguson and Erik Skogsberg explore how AI has shifted organizational friction from execution to decision-making and alignment. While AI accelerates production, it magnifies existing dysfunctions

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Related Content

Essays on New Friction

Writing on what changes, and what doesn’t, when AI enters the room. Field notes from real engagements and the patterns showing up across leadership teams making AI stick.

Bring New Friction to your team

We run AI transformation engagements for leadership teams navigating adoption inside real organizations. Facilitation-led, pragmatic, and built for the messy middle.

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New episodes, essays, and field notes on the human side of AI adoption. Sent when there’s something worth sending.