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In this episode of Control the Room, I had the pleasure of speaking with Taina Carvalho about her career as a Brand Manager turned Change Management thought leader. She starts with reflections on the experience she gained early in her career that still serves her today. Later, Taina discusses the importance of meeting her clients where they are when supporting Change Initiatives. We also discuss how starting with a clear why, creating a culture of feedback, establishing metrics, and retrospectives are so important during change. Listen in for insights into finding balance between cultures of experimentation and playing it safe.