Product management in marketing integrates strategy, product vision, and customer needs to drive business success. This guide explores the roles of product managers in aligning development with market demand, collaborating with marketing and sales, and managing product lifecycles. Key topics include product strategy, customer feedback, competitive analysis, and positioning. Discover how product managers can unlock flow through facilitation, enhancing collaboration and innovation. Whether you're in product management or marketing, understanding their intersection is vital for achieving successful product launches.
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