From Competition to Collaboration in Idea Generation

A conversation with Emilia Åström, Head of Community at Howspace

“It’s so much more beneficial when everyone gives up ownership of ideas and creates something that belongs to the whole group.”- Emilia Åström

In this episode of the Facilitation Lab podcast, host Douglas Ferguson interviews Emilia Åström, facilitator at House Space and co-creator of “Perspectives.” Emilia shares her journey from competitive advertising to collaborative facilitation, inspired by her experience at Hyper Island. They discuss the transformative power of facilitation in fostering inclusive, innovative group dynamics and how structured methods like design thinking enhance leadership and learning. Amelia also highlights the impact of digital tools and AI in large-scale facilitation and emphasizes facilitation as a mindset that enriches both professional and personal growth.

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About the Guest

Emilia Åström is Head of Community at Howspace, where she facilitates peer learning communities for leaders in learning and transformation. With over a decade of experience, she was part of the early days at Mural, helping define best practices for remote collaboration. She co-authored MethodKit for Remote Workshops and created the toolkit Perspectivas for inclusive advertising with Publicitarias. Emilia began her career in digital strategy and has since used design thinking and facilitation to guide advertising agencies and teams through complex digital transformations.

About Voltage Control

Voltage Control is a facilitation academy that develops leaders through certifications, workshops, and organizational coaching focused on facilitation mastery, innovation, and play. Today’s leaders are confronted with unprecedented uncertainty and complex change. Navigating this uncertainty requires a systemic facilitative approach to gain clarity and chart pathways forward. We prepare today’s leaders for now and what’s next.

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Transcript

Douglas Ferguson:

Hi, I’m Douglas Ferguson. Welcome to the Facilitation Lab Podcast, where I speak with Voltage Control certification alumni and other facilitation experts about the remarkable impact they’re making. We embrace a method-agnostic approach so you can enjoy a wide range of topics and perspectives as we examine all the nuances of enabling meaningful group experiences.

This series is dedicated to helping you navigate the realities of facilitating collaboration, ensuring every session you lead becomes truly transformative. Thanks so much for listening. If you’d like to join us for a live session sometime, you can join our Facilitation Lab community. It’s an ideal space to apply what you learn in the podcast in real time with peers.

Sign up today at voltagecontrol.com/facilitation-lab, and if you’d like to learn more about our 12-week facilitation certification program, you can read about it at voltagecontrol.com. Today I’m with Emilia Astrom at Howspace, where she facilitates peer learning communities for leaders in learning and transformation.

She’s the co-creator of Perspectives, a card deck for inclusive advertising developed with Publicitarias.org, and co-author of MethodKit for remote workshops and hybrid teams. Welcome to the show, Emilia.

Emilia Astrom:

Thank you, Douglas. Really great to be here. I’ve been longing to talk to you again and have this conversation, so.

Douglas Ferguson:

Yeah, looking forward to it. It’s been a while. We were just remarking and it’s like pretty much a year, which is remarkable.

Emilia Astrom:

Yeah, time goes by quickly when you’re busy and have fun.

Douglas Ferguson:

Indeed, indeed. So I want to go back a little bit to the origin story here of how you got started. I know for you, Hyper Island was pretty pivotal in your early journey.

So let’s look at that first moment at Hyper Island. What was it like for you, the one where you realized facilitation could be more than a technique, but a calling?

Emilia Astrom:

Yeah. I had been working in advertising previously, so I came from an environment where it was quite common that you would compete against other creatives with your ideas, and then the best idea would be picked up. So when I started Hyper Island after that, and I had the first experience in a facilitated design thinking workshop, I was just really amazed with how a whole group were able to in such short time, come up with such great ideas together.

And before that, I hadn’t really known that human-centric design or facilitation existed and that there was a job you could actually do. So when I met the facilitators who came there when I first started Hyper Island, my idea or intention was to continue to work as a digital strategist or a creative. But I quickly found that it was much more interesting and I was much more fascinated with how can you make others come up with better ideas more quickly?

So that’s how it started, just that feeling of really belonging in a group, feeling that flow or coming up with great ideas together, and I just wanted more. So I continued to explore and study that, and look at what the facilitators who came to Hyper Island to teach courses and workshops would do. And then at the beginning, I would just imitate them and try to do the same, but then I started to explore and create more things on my own as well. So that’s how it started.

Douglas Ferguson:

A couple of things I was thinking about there was the point you made about the competitive environment in the ad agency.

And then the flip side, you’re talking about pulling out the great ideas from others or creating conditions where people come up with the great ideas.

How would you categorize those things, like how are they different, this competitive atmosphere versus this atmosphere where we’re drawing ideas out?

Emilia Astrom:

I guess in some way, the competitive atmosphere can be beneficial too. It can inspire you to be improving and to learning new things. But at the same time, I think that through a more collaborative experience or way of working, you’re much more able to join those ideas together and get the best of everyone.

So that we can come up with something that’s bigger, that’s considering more different perspectives and coming up with better, more strong ideas together. So you also get to better ideas quicker than you would do maybe through developing them individually, separately.

Because you can take all those different good parts from the different ideas and put them together much more quicker.

Douglas Ferguson:

What were some examples of early moments when you started to realize this power of shifting to a more collaborative and a more maybe inclusive approach?

Emilia Astrom:

I think it was really during Hyper Island, we had one week that was focusing just on idea development, and we had some really excellent guest facilitators who came to the school to facilitate those sessions. And those people later, I stayed in touch with them because I was curious to learn more. And there wasn’t that many people in my group either who were curious about facilitation, so I stayed in touch with them and continued to learn more afterwards.

But it was just in those workshops, the way that they were guiding the group through different steps and activities, and I realized how the structure could actually also help you build more creative and come up with better ideas. That moment in that workshop was really changing the perspectives for me. And I also think that I had, as [inaudible 00:06:19] advertising, I had always felt like I struggled a bit with coming up with good ideas.

I didn’t feel like I was maybe that creative or had that good ideas. But with those tools that you get through human-centric design and design thinking, I really felt like I got tools that helped me come up with better ideas. And I was really excited to share that with others as well, to let others have that experience that I had in that workshop in that moment.

Douglas Ferguson:

This kind of feeling that you had, it seems like you were compelled to share with others.

Is that something that’s been pervasive throughout your career or your life, this idea of spreading the news to others and assisting?

Emilia Astrom:

I think so. Actually, I remember a story that my mom used to tell me several times about when in kindergarten, she would observe how I would come up with games and stories, and come up with worlds that the other children would then join in and participate in. And I would come up with like give people roles.

I would come up with missions and we would all go out in the forest and do something together or build something, and so I think that’s something that I’ve probably always been pulled towards. And in school, that could sometimes be a little bit of a challenge, being too inspired and wanting to share your ideas with the group and try to steer the work of the groups as well.

And I think that through facilitation, they also got some tools that helped me make the most of that inspiration and curiosity and the desire to create things. Create worlds and play with others, but in a more constructive and more focused way that could also create better results for everyone. That’s a very interesting question. I never really thought about it that way.

Douglas Ferguson:

Yeah. It’s interesting you were talking about this innate curiosity thing, behavior or trait that you have, and how these facilitation tools are allowing you to maybe funnel that or harness it in a way that’s really productive.

And I’m curious, were there some early tools or some early processes where the light bulb went off to say, “Oh, this feels real natural”?

Emilia Astrom:

When I facilitated or when I participated in a facilitated experience?

Douglas Ferguson:

I’m curious about either. And to your point, sometimes participating in stuff, you could go, “Oh my gosh, this is going to be a game changer. I have to incorporate this.” But certainly when you’re practicing yourself, it’s a totally different experience.

So I’d just be curious, what jumps out to you as maybe a poignant moment around connecting back to that innate interest and curiosity to create these worlds? And was there a particular structure or experience that really stood out that helped you bridge that gap?

Emilia Astrom:

Yeah. I think the first design thinking workshop I was part of that I mentioned, where we very clearly separated the conversation we had, or the moment where we explored the challenges or the needs of the people we would be designing for. And then have a more structured idea generation session where we also used the structure.

And this is something that Hyper Island later also included in the Hyper Island toolkit page, where you can find it yourself if you want to try later. But there’s an exercise called Mash-Up where you come up with different, you start by mapping different needs, different digital technologies, different maybe channels and platforms.

And then you connect them together to come up with new combinations and new ideas and you create new things together. So I think that was a really powerful thing for me, that also by using sticky notes, you take things apart but then you can put them together.

So I think that was a really powerful way as well that I learned through how also the visual aspect of facilitation can work in a really powerful way.

Douglas Ferguson:

So was that the first time you experienced someone sequencing a meeting or a session into its constituent parts so it flowed?

So you were focused on one piece and then moving to the next, versus what we tend to default to, which is like, “Oh, let’s just figure it all out”?

Emilia Astrom:

Yeah, definitely. In advertising, which I was used to before, you usually use a brief format where you do state what the problems and challenges, and needs and opportunities and insights are that you can use to develop your ideas. But after the brief has been created, everyone goes in their own direction, and then you have more of that sometimes you call it a technique like the blue sky.

You just go out in the world and wait for the perfect idea to hit you. Maybe you look at some references, some inspiration, maybe you look at some trends to try to get some ideas, but it’s not a very structured process and that can be a really great way to come up with ideas as well. So I definitely think that both, just a natural, creative process where you dream up new ideas over a longer period of time can have its place.

But sometimes you don’t have the luxury of time to come up with solutions quickly. And sometimes you also need to ensure that you follow a structured process, so that you make sure to do your proper research, that you test things to make sure that they really solve the problem that you’re setting out to solve. So I think that was also something that I was really just amazed with initially.

And thinking back at it now, those are things like today, I take those things for granted, it’s such an ingrained way of how I work. But initially, this was something that was really, really powerful, and this was over 15 years ago now, time goes by quickly. But thinking back at what it was like that first time when I realized this, it was really powerful.

It felt like a whole new world opening up, a whole new level of solving problems and collaborating with others.

Douglas Ferguson:

Yeah, I would argue it’s a whole new level of leadership.

Emilia Astrom:

Yeah, that as well. And I think today finally, facilitation is starting to become more part of the discussion more often of what skills we believe that leaders need.

And I absolutely think and today, fortunately when looking around me, when looking at the people I work with, facilitation is starting to become something that most leaders know about and start to apply a little bit.

I think we could do it even more than better, but I’m really happy to say that the awareness of facilitation and the benefits of it are starting to spread more and more.

Douglas Ferguson:

It is very encouraging to see this trend of folks recognizing facilitation and honoring it more. Too often, we see folks talking about leadership as presentation skills or executive presence or this and that.

But as you mentioned earlier, this ability to draw things out of others, to not be the one that has to have all the answers, but to help everyone on the team have great answers. I would argue that’s probably the best leadership skill you could have.

Emilia Astrom:

Yeah. And when I was young and my intention was to continue working in advertising and become a creative or strategist, I think one thing that drove me back then was probably a bit more like, “How could I have better ideas? How can I contribute a bit more through my ideas?”

But through discovering facilitation, really that was a big change as well, just realizing how it’s so much more beneficial when everyone give up that ownership of ideas, and let them do something that belongs to the whole group.

And how that can really, yeah, also support leaders in thinking about, “How can we support the group to have better ideas together?” So that was really interesting as well.

Douglas Ferguson:

Yeah, it also is an interesting lens into how different cultures and different teams and different industries approach problems. Because when you’re focusing on facilitation skills, it typically exposes you to lots of different groups.

Whether that’s through your community of facilitators or just through the nature of the variety of work that you’re doing, and you’re no exception to that. You facilitated across continents and industries and formats. So I’m curious, what do you see as the through line in all those experiences?

Emilia Astrom:

I think that’s something that I started to realize more and more just recently. When I started out with facilitation, it was more of helping teams coming up with better ideas, but then now when I reflect back on it. Because recently, the last years, I’ve been finding myself more and more intentionally using facilitation as a way to help teams change the way they work and learn together in order to be able to change as well.

And I think looking back at the way I used facilitation when starting out, that was actually also about facilitating change. Because at that point, and this was back in 2010, then there were a lot of changes happening with new digital channels and tools coming in. And organizations were trying to find new ways of adapting to these new digital tools, and adapting to these new ways of working that this meant for them.

And human-centric design in facilitation was a tool that I found that I could use to help teams analyze what were the needs and what were the challenges of these new circumstances, and the new digital environment that we suddenly found ourselves in? So I think maybe those two parts, human-centric design as a way to facilitate change and learning, because change and learning are also very closely related.

It’s very hard to change if you’re not learning something new. And learning often means that something is changing as well, the way I changed by learning about facilitation kind of.

Douglas Ferguson:

Yeah, it’s certainly difficult to change when you’re in a fixed mindset.

And learning forces you into more of a growth mindset or a curious space, because you’re already framing and opening yourself up to learning new stuff.

So your brain is changing, you’re less change-adverse, I guess, is the way I like to think about it.

Emilia Astrom:

Yeah. And I think facilitation also makes you less more adaptive to change, because many facilitation techniques and facilitation practices, it’s embedded in the methods and the tools that we use.

The reflection and the looking back at what we did and thinking about how we can improve, so that’s something that really supports that mindset of change in growth as well, I think.

Douglas Ferguson:

Yeah. When done well, it certainly does reinforce just by the nature of doing it, it keeps us in that growth mindset.

Emilia Astrom:

Yeah, no, absolutely. And as a facilitator, it’s always important to learn and grow and learn new things. I think throughout my career, I haven’t been planning too much or thought too much about the future what I would like to do. I feel like I’ve been more of a receptor just listening to my surroundings and seeing what my surroundings need.

And maybe that’s also in a way something that comes through facilitating, because you become a more attentive listener. You’re listening to your environment to feel what the people in the room needs, while still focusing on where you need to go in a way, what is it that you are trying to achieve, what the group is trying to achieve?

So you move between the both, listening and learning to grow, and that’s also something that’s embedded in many of the facilitation methods and tool that we’re using thinking about, “What’s the desired future state that we want to go towards?” And even when designing workshops, we often start with the end goal state.

So I think that’s something that also becomes very present in the way we think and work and learn through the facilitation mindset. So that’s another benefit that I think you’re getting from being more aware of facilitation, just being more mindful about how you listen, how you learn, how you grow.

But also thinking about the future and the desired state, and how we can design our will to get there. How we can facilitate us getting there. Sorry, that became very abstract, I realize now, that I’m thinking about growth and learning.

Douglas Ferguson:

The thing that’s emerging for me is this idea of when you internalize facilitation, when it becomes a deep part of your practice, it’s not just something you show up and do for work, or it’s not just something that you sprinkle in to meetings and experiences you have with folks. It has a shift on how you view the world, how you navigate the world.

Because you’ve internalized it at a deep level, so you’re a better listener, whether that’s in personal relationships with family and loved ones, or whether it’s like you’re buying a car, you’re noticing these details. Or maybe it impacts how you negotiate anything and how you move through, and also to your point, how open you might be to possibilities.

And so I would say it tunes your radar in a way that, I think, is valuable in a broader scope than just in work life.

Emilia Astrom:

Yeah, totally. I’ve noticed in the last years especially how I subconsciously or unintentionally or sometimes with intention too, start to facilitate or be more present and more mindful about how I go about every day and life events. And I also observe a lot in my environment all the time what different experiences are like, what it feels like, what I can learn from it.

So I get a lot of ideas for my facilitation just from interacting with, as you mentioned, products or services or holidays, and these everyday ceremonies and rituals that you go through like Christmas, and I don’t know, midsummer and things like that. I also think that international perspective helps in a way with that. Having lived in different cultures and different countries, you become an outside observer as well.

And after moving back to Sweden recently, I’m also observing more from the outside in a way, even though this is my culture and where I’m from. And that’s also something that’s really helpful for the facilitation mindset as well. Changing environment, which is something you do automatically by facilitating in different environments as well, which is something that helps us be more aware and observing too.

Douglas Ferguson:

Yeah, it’s a lot easier to observe if you leave and come back.

Emilia Astrom:

Exactly. And that’s also, talking about growth and facilitation, I think that’s also been something that’s been really helpful for me as I’ve been growing through my career and moving from different industries, and different contexts, and obviously using the experience I had from before. But then also applying, looking for new things that I need to learn and apply it to this new context.

Because even if I started out in advertising, I quite quickly started moving on working with large enterprises in general, supporting them with adopting new ways of working, more human-centric, design-centered and more facilitation. And that was also interesting, I think, when I started my career, I started out with facilitation during the big wave of design thinking when that was really trending.

And that was something that everyone wanted to do and work with, but then I think today it’s a little different. That’s something that more organizations already have embedded in their organizations today, so there may be not as many organizations that are asking me today to come and help them to adopt the more human-centric way of working.

Today, I feel like it’s more about coming up with collaborative ways of learning together, coming up with collaborative ways of facilitating change and transformation. Making those processes more co-creative, more involving by using or also leveraging the collaboration, and improving it to use it as a tool to change the culture. And by that, being able to really anchor and succeed with change.

Douglas Ferguson:

Yeah, it can have a really big impact. And speaking of impact, your work with Publicitarias and Tech Elevator highlights your commitment to inclusion and impact.

And I’m curious how that’s going now and what’s new, is emerging around that work for you?

Emilia Astrom:

Yeah. And that’s another area where I feel like I really, and that was also unexpected in a way, that’s something I could never have imagined would be something I would do during my career. But that’s another space where I really felt and saw the positive impact that facilitation can have, using facilitation as a tool to create positive change in different areas and industries.

So for example, with Publicitarias, which is a foundation founded in Argentina that works for more inclusive communication and advertising. With them, the main project I did, was together with their community and together with experts, facilitate a human-centric design process through which we co-created a tool that individuals and teams at advertising agencies.

But then the tool was actually used across brands and marketing departments, universities, schools, and many other places. But using facilitation both to gather the whole community to co-create this tool together, that would be something that the community members themselves could use to become change agents in their own terms and in their own environments.

And the tool is basically it’s a deck of cards, which is an idea that I had gotten from MethodKit and Ola Moller, which is also one of the facilitators I met through Hyper Island. So that was another actually way that Hyper Island had a really big impact on and inspired me in many ways.

But it was really encouraging and inspiring to see how this tool that we created together using design thinking and facilitated methods, then became a tool that enabled almost anyone. Or I would say anyone to facilitate a structured idea generation and evaluation process with their team in a safe way, that would be playful.

And allow other teams to have valuable and transforming conversations that would help change the way they work and the way they looked at advertising. And that’s also connected to, we touched on that earlier before, the power of just visual tools in facilitation.

So through these visual tools, it would also be easier for teams, by coming with those visual tools, you would help build credibility for the conversation. You would feel that it had more importance, but also help create that shared vocabulary that you need to really produce the change and new behaviors and ways of working.

Because through the cards, you could then have a more structured approach to how you would evaluate your ideas. It would help remind you of new ways of looking at things so that you could come up with ideas in a different way. And this is something that through also packaging this facilitation tool in a way like this, we were able to train thousands of people through our workshops.

We also printed and sold the cards. So there are hundreds of advertising agencies, universities and freelancers out there who also have these tools and can use them with their teams that they’re working with. So what started with a relatively small community became something that grew.

And we actually also heard some success stories about agencies that used these tools, and were able to radically change the way they looked at how they would communicate about different products. So that was really, really strong to see how a simple facilitation technique can have such a big impact.

Douglas Ferguson:

And how has Howspace challenged or expanded your understanding of digital or asynchronous facilitation?

Emilia Astrom:

I think, yeah, that was really interesting. So just to set the perspective, so before I started working with Howspace, where I’ve been working for a year now. I was working for almost nine years together with Mural, which is a digital whiteboard that you can use for human-centric design and facilitation as well.

But I think when you collaborate with human-centric design methods in a visual whiteboard, that’s something that it’s easier to do with smaller groups. But as soon as you want to scale, that can easily be a little bit more messy, and I’m talking big scale, like hundreds or thousands of people.

So what’s been really interesting with Howspace, has been to explore how facilitation can work in a digital way with larger groups of people or even entire organizations. At Howspace, we’re working with customers who are using Howspace to facilitate transformation with organizations where the invite may be 4,000, 5,000 people to participate.

And that has been really powerful to see that you can have the conversation at that skill and still make sense and meaning of it. And that also comes back to that shared vocabulary, that shared experience and collective knowledge that you need to be able to really anchor the change, and have people change the behavior, change the conversation so that the change becomes visible and in the everyday.

Douglas Ferguson:

Yeah, that sounds exciting. When folks are able to realize this vision they have for where they want to go and bring along that many people, it’s really quite profound.

Emilia Astrom:

Yeah. And I remember when I started out working with facilitation, and during the first years, I don’t think I did that much digital facilitation, to be honest. Most of it was in person and at that point, I wasn’t even imagining that you could do these things with thousands of people at the same time. And that’s also something that wouldn’t have been possible at that point either maybe, because we didn’t have AI tools yet that could help make sense of those amounts of information.

And that’s also been very interesting starting to work with Howspace to explore just how artificial intelligence, especially GenAI, can be used to help make sense of information so that you can really get something out of those big groups’ conversations. Not just seeing all those individual messages and go beyond just word clouds. But actually being able to make sense of it, get some key insights, but also turn that into options that people can make decisions on in real time.

So that has been really eye-opening for me. And I think most people I’ve been talking to in the last year who use generative AI or AI in facilitation, the use cases I’m still hearing the most are maybe you use artificial intelligence to plan your session in advance. Maybe you use it to support your transcripts of the video calls. Maybe afterwards, after the session, you take all the insights and you synthesize them and summarize them with the help of AI.

But with Howspace, it’s been really interesting to explore how you can also use AI in real time, in the moment of the session to get insights and to advance the process with the group. So that’s been really interesting to explore and something that I’m looking forward to do more of in the future as well.

Douglas Ferguson:

Yeah. We actually held a workshop at South by Southwest on this very topic, how most people look at AI as a utilitarian tool, that it’s a one-to-one. Like I as an individual, I’m going, to your point, use it for my planning, use it for some retrospective.

And it’s very much a, “It’s going to do a task for me and I’m going to get a thing out of it.” But bringing in the AI as a collaborative partner has some really interesting, I would say, outcomes. And it’s not about adopting some tool right now, I think it’s about adopting a mindset of like, “Hey, let’s use this in different moments, in different times, in different ways.”

And eventually, the tools are going to show up that are intended to be used in that way, and then it won’t feel so foreign. Because I think that we’re going to see more and more of the stuff just embedded almost like AI teammates and coworkers.

Emilia Astrom:

Yeah. And that’s something that people talk about quite a lot. I think still in the future, we’re probably still going to want to have real human facilitators to have that human touch, and who can really read the room and understand the feelings.

But I also think it’s really valuable to use artificial intelligence as a co-facilitator or another team member in the room, who can help come up with better ideas, help synthesize and things like that in real time.

So that’s really interesting to explore as well, how we can collaborate with it, and how we can embed it more and more into the facilitation until the point where we almost don’t notice it. It’s so natural and such part of the process.

Douglas Ferguson:

Yes, I love that. And then I’m just curious if you have any reflections? We talked about facilitation being a really important leadership skill.

And I’d love to hear if you have any advice on, or just for any of our listeners that might be interested in how they might harness the power of facilitation, or even how organizations might better harness it?

Emilia Astrom:

I think there are many different ways. I think something that I’m working with quite a lot right now, is on one hand, the role of facilitation in transformation. And I think that’s an interest that are starting to emerge more in the last years, as with the challenges of the world and the economy, the pressure, of course, on people leading transformation to be able to show impact potential results is becoming increasing all the time.

And then I think facilitation has really showed up as one of those tools that you can use as a leader who’s leading change, to ensure that you’re getting the results that you’re hoping for. And doing so by as we talked about initially, my first insights about facilitation and human-centric design. It allows you to have more perspectives present earlier, which ensures that you maybe make less mistakes later on.

It also ensures that you’re testing and getting feedback ongoing. So hopefully, that would ensure to set you up for success and avoid making some mistakes, and getting more value out of the change that you’re trying to produce earlier. And the other area where I’m working quite a lot right now is how I can use facilitation to facilitate social learning and knowledge sharing.

And that’s also in a way connected to the change. Because I think organizations are starting to become more aware of just the need for before implementing a big change, make sure that people have the skills and the tools they need to be able to adopt those new ways of working. I think still in the news, in Sweden at least, you can quite often read about organizations or public institutions are implementing new systems or new ways of working.

But without having that training initially, and then the adoption doesn’t look as you had hoped, and there’s a lot of costs as a result of that. So having that learning facilitated as part of that, is also very powerful. And what’s also very interesting, especially now with new technologies like AI

What I also heard quite a lot recently is how central learning teams often have a hard time to keeping up producing learning materials and content in the same speed that the employees are adopting new technologies and ways of working, and especially in the case of AI. So being able to facilitate these knowledge-sharing possibilities and facilitating this social learning also becomes a way to keep up to speed with new change.

And in that way, being able to support the change and transformation that needs to take place, but I also think that it’s a way for us to have more fun and to connect more at work, and that’s something we wanted especially now. After the pandemic and many years working at home, and now we’re also being asked to come back to the office.

And if we can use facilitation to make those things more meaningful and get more out of it, I think that’s something that’s very beneficial as well. So not just for the profit and the value, but also for our well-being and our joy at work.

Douglas Ferguson:

Love that. Well, as we come to a close, could you leave our listeners with a final thought?

Emilia Astrom:

Yes, of course. And I think that’s very much connected to what we’ve been talking about most recently. After especially I think starting to work with Howspace and get insight into how organizations really change, because that’s something that we’ve been supporting quite a lot.

But also looking back at what I’ve been doing in my career, helping facilitate digital transformation, but also helping facilitate cultural change through Publicitarias. I think what I really learned is just or what I’ve seen is just the power of involving people early in the change and inviting them to co-create it.

And just how change becomes more effective and sustainable when people feel ownership of the change. We invite more voices, we invite the voices of those who are impacted, not just those who are in charge of the change, which is very important. But if we want to do so, we need to know how to facilitate it and many organizations are a little hesitant to do those things still.

But I think that the answer to that and how you can feel more comfortable in inviting people into the change and co-creating it is through facilitation.

Douglas Ferguson:

Excellent. Well, it was a pleasure chatting with you today, and look forward to chatting again sometime soon.

Emilia Astrom:

Yes, thank you. Great questions. I feel like it became very introspective, a little bit abstract at some points. But I hope that this will also awaken some more curiosity and interests from people about what more can you get out from facilitation? And how can it support your personal growth, but how can it also open up new career paths?

And I strongly believe as well that through the needs, technology is changing faster all the time, and we’re going to have to change more all the time and learn more all the time. And I think facilitation is one of those skills that’s going to still be needed many years from now to help facilitate those things, and help us overcome all the challenges that we’re facing as a world.

Douglas Ferguson:

Let’s hope so. Thanks for joining me for another episode of the Facilitation Lab Podcast. If you enjoyed the episode, please leave us a review and be sure to subscribe and receive updates when new episodes are released.

We love listener tales and invite you to share your facilitation stories. Send them to us on LinkedIn or via email. If you want to know more, head over to our blog where I post weekly articles and resources about facilitation, team dynamics and collaboration at voltagecontrol.com.