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Next Cohort Deadline June 22nd Apply Today
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Design Sprints | August 3, 2022

The Design Sprint is a staple structure in the world of facilitation for solving big challenges. It’s a five-day process, initially developed at Google Ventures, used for validating ideas and tackling a business problem.

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Podcast | November 2, 2021

Control the Room Podcast: Douglas Ferguson speaks with Brian Sullivan, Director of User Research and Design at Sabre, about about his 20 plus years of experience in the Design Industry and what led him to become a Design Thinking advocate and educator.

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Podcast | February 23, 2021

Control the Room Podcast: Douglas Ferguson speaks with Vijay Kumar, Professor Emeritus at the Illinois Tech's Institute of Design and author of 101 Design Methods, about his book, vintage typewriters, and framing insights. Listen in to see dynamic systems with design-based structures re-shape how we interact with the world around us.

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Design Thinking | April 26, 2024

Explore the transformative power of brainstorming in design thinking, a pivotal phase that drives innovation and creates impactful user-centric solutions. This comprehensive guide delves into best practices for fostering an environment where creativity flourishes and diverse ideas converge to solve complex problems. Emphasizing the importance of psychological safety, it reveals how design-led companies have significantly outperformed market averages by prioritizing inclusive and dynamic brainstorming sessions. Learn effective techniques like encouraging diverse participation, deferring judgment, and setting clear roles to enhance ideation. Additionally, discover tools and strategies to overcome common challenges like groupthink and dominant voices, ensuring every brainstorming session is a fertile ground for groundbreaking ideas and solutions.

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Meeting Culture | April 18, 2024

Discover the essentials of effective validation in design thinking with our comprehensive guide. Learn how to ensure your creative solutions resonate with users and align with business goals through systematic evaluation. We cover best practices, from defining success criteria to engaging users for feedback, and explore the tools and metrics for validating your solutions effectively. Whether you're refining ideas or testing new innovations, our insights help you navigate this critical phase confidently. Unlock the potential of user-centric design and achieve successful outcomes with our expert advice on design thinking validation.

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Design Sprints | April 8, 2024

Design Thinking champions two powerful approaches: Design Sprints and Workshops, vital for driving innovation and solutions with speed and precision. This guide elaborates on their integration into the Design Thinking framework, offering a blueprint for designers, managers, and innovators to exploit these methods effectively. Design Sprints, introduced by Google Ventures, provide a fast-paced, structured process that accelerates from concept to user feedback in a week. It involves stages like Understand, Diverge, Decide, Prototype, and Test, each dedicating a day to dive deeply into problem-solving phases with intense focus. The preparatory phase is pivotal, requiring clear problem identification, diverse team formation, logistical planning, and setting an inspirational workspace. In execution, Design Sprints engage in understanding user needs, broad ideation, focused decision-making, rapid prototyping, and conclusive user testing, thus encapsulating a microcosm of the entire Design Thinking process within a condensed timeline. Meanwhile, Workshops offer flexible, intensive sessions tailored to delve into specific Design Thinking facets, emphasizing engagement, creativity, and effective facilitation.