Here are the top 6 ways that hiring a co-creation facilitator will keep your company competitive and creative!
In the age of information, businesses know more about customers than ever. With all of the knowledge we have about our customers, how can we use it to our advantage?
These large pools of data may not mean anything to most, but the right creative perspective and mindset can extract previously unseen insights and turn them to actionable strategies. Co-creation facilitators provide just that perspective and mindset.
What Is a Co-Creation Facilitator?
A co-creation facilitator is someone that is brought into a project to guide and spark a fresh creative perspective.
It is not uncommon for someone with this job to work in a variety of different fields because, no matter the industry, creativity and innovative thinking are key talents needed to tackle today’s complex business landscape.
A co-creation facilitator is someone that is brought into a project to guide and spark a fresh creative perspective.
Generally, many of the people that work in business are more right-brained, which means they turn to logical frameworks before artistic ones. The infusion of left-brained thinking into a project can help create the perfect logo or an effective customer incentive program that incorporates key design principles.
How Can a Co-Creation Facilitator Help My Business?
A creative worldview is something that often seems foreign to those that don’t naturally gravitate toward creative fields. Having a person that thinks in this way in the office can benefit your business and help you reach new heights you may have not thought were possible.
1. Define and Develop Your Brand
Your business’s brand is extremely important, especially early on in its life. People want to know what they can expect from you and that conversation begins before words are ever spoken or read.
If you think of some of the biggest companies in the world, you probably know what kind of message they are trying to send to their audience. They build a common experience throughout their various products, marketing materials, customer interactions, and everything in between. The ones that do it best are able to evoke emotions and get their messaging to stick in their customers’ heads seamlessly without even trying. These emotions and messages become the core of what it means and feels like to interact with that business.
Hiring a co-creation facilitator when your business is still young can help develop the exact type of brand, product or experience you are looking for.
2. Collect Additional Research
Co-creation facilitators can make it easier on a business to get more up-to-date data and complete more market research. Because of the creative nature of their approach, these methods may be entirely different than what you’ve done in the past.
Using these more imaginative sources and techniques, you may learn something about your customer base that you never realized before. This helps you reach a wider and more specific audience at the same time.
3. Create an Online Presence
After you have developed your brand, you need to let everyone know what it is. Co-creation facilitators can help you with creating a user-focused website and perfect online persona that you want for your business.
There are a lot of businesses in the world, but you have to be prepared to tell everyone exactly how your business stands out amongst the competition.
4. Create More Effective Offline Marketing Strategies
Because of the creative nature of this job, many facilitators are able to connect with others in a more thoughtful and innovative way. This means that co-creation facilitators are going to be able to engage offline audiences as well.
Although a lot of focus right now is on the online audience, there are still many ways that you can engage people in person.
Co-creation facilitation will help your business find ways to connect what you do, what you stand for, and what your audience wants in new strategies.
5. Encourage Other Employees to Think Outside the Box
Arguably the most valuable aspect of hiring a co-creation facilitator is the effect they tend to have on others in the business. This could be other consultants, management, or the marketing agency.
By infusing a creative spirit into the workplace, other people that work for you already may become more inspired to think creatively and approach problems from a design focused perspective. This can be helpful for you long after the project is completed because it allows for deeper innovation in future projects.
By infusing a creative spirit into the workplace, other people that work for you already may become more inspired to think creatively and approach problems from a design focused perspective.
6. Change and Revise When Needed
Although every project will tend to have some type of end goal, a co-creation facilitator can sometimes see a different goal in mind.
One of the things to consider before hiring a co-creation facilitator is how flexible you can be with specifics and the data you have. Due to the creative nature of the work, you might find that you won’t always get exactly what you had in mind.
That’s actually a good thing! Remember the reason that you bring in a co-creation facilitator in the first place is to get a fresh, creative perspective on the challenges your business is facing.
Start the Search Today
There are plenty of creative minds out there ready to work with you. The tricky part is finding the right one to fit your business’ unique needs and culture.
If you’d like to get some more insight into the creative side of work, please check out our services page to find out more about what we can do for you.
