This practical guide explores why traditional change management fails when applied to AI adoption and offers a more effective, human-centered approach. Instead of focusing on tools like Copilot or ChatGPT, it emphasizes understanding real workflows, identifying friction points, and building a small coalition of curious employees to experiment and share insights. The post introduces the concept of “new friction,” highlighting the challenges teams face when integrating AI into their work. Designed for operators, not executives, it provides actionable strategies to drive meaningful behavior change and unlock real value from AI initiatives.