Most AI pitches fail long before the technology does. This article explores why overselling AI initiatives is one of the fastest ways to lose executive trust and how Directors, VPs, and AI leads can build lasting support instead. It breaks down how CTOs and executives actually evaluate AI proposals, the common hype-driven mistakes that derail pilots, and what realistic, credible framing sounds like in practice. From structuring a 15-minute executive pitch to defining measurable pilot outcomes, the piece offers practical guidance for leaders who want to secure buy-in without overpromising. A must-read for organizations navigating AI transformation with honesty, clarity, and long-term credibility.
