Douglas Ferguson speaks with Eric Morrow, Staircase Strategy co-founder & facilitator, about his User Story Mapping meetings and how companies can leverage design thinking.
Design Thinking Mindset
Arguably one of the most famous Albert Einstein quotes is: “The definition of insanity is doing the same thing over and over again and expecting…
When you view your business through the eyes of a customer, what do you see? That is what a design thinking approach to business is…
As consumers, we have our tried-and-true, reliable, and essential products that we use and rely on to enrich our lives and help us face and…
In Richard Banfield’s book Enterprise Design Sprints, he talks about how Design Sprints have become “a trusted format for problem-solving at many large companies.” As…
