New Friction is a podcast from Douglas Ferguson on the real organizational challenges of AI transformation. AI made execution almost free but most organizations are still stuck. Not because the technology doesn't work, but because the people problems got harder: decision-making, governance, and trust friction. Each episode features practitioners navigating AI change at ambitious organizations — what broke, what they tried, and what actually worked. We explore the shift from building to deciding, the 4x perception gap between leaders and the workforce, multiplayer AI organizations, and how the next generation learns judgment. Episode 1 drops May 26, 2026.
