According to statistics, 79% of companies agree that design thinking improves the ideation process, and 71% have enjoyed a significant shift in their work culture after adopting design thinking. While it does contain the word design, design thinking and it’s iterative approach to creative ideas is not only for design teams, in fact, any team can benefit from this human-centered design process.
As consumers, we have our tried-and-true, reliable, and essential products that we use and rely on to enrich our lives and help us face and…
Often, when words and ideas become ubiquitous — “disrupt,” “unicorn,” and “curate” are some potentially over-used words in the start-up and design space — we begin not to listen.…
IDEO.org’s definition of human-centered design is elegant and concise: “Human-centered design sits at the intersection of empathy and creativity.” But, let’s unpack the phrase a…
The phrases User-Centered Design, Human-Centered Design, and Design Thinking are bandied around a lot these days. Are they distinct processes? Are they the same thing? Some…
