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User Testing

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Design Sprints | February 17, 2021

Design Sprint User Testing: Why It Works

Design Sprint user testing is a critical step in the Design Sprint process. Learn how to setup and conduct user testing and bring your next big idea to life.

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Design Thinking | February 10, 2020

Why Human-Centered Design is As Important as Ever

Often, when words and ideas become ubiquitous — “disrupt,” “unicorn,” and “curate” are some potentially over-used words in the start-up and design space — we begin not to listen.…

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Design Sprints | December 5, 2019

Everything You Want to Know About Running User Interviews

The phrase “user interviews” may sound serious, but it’s a very simple concept. In short, user interviews are simply structured conversations with the target users…

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Design Thinking | November 25, 2019

Don’t Count Clicks. Listen.

If you work in e-commerce, product, or digital design, you might have come across the concept of the “painted door” test. It’s one way that…

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Design Sprints | September 17, 2019

1-Day, 2-Day, and 3-Day Design Sprints. Do they work?

In Richard Banfield’s book Enterprise Design Sprints, he talks about how Design Sprints have become “a trusted format for problem-solving at many large companies.” As…

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Design Sprints | March 18, 2019

The Step-by-Step Guide to Leading Insightful User Interviews

This is part of my workshop recipe series where I’ll be sharing methods for facilitating successful workshops. I’ll break down the essentials of a Design…

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